Marketing Lead, Customer Engagement

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer so that everyone can experience and enjoy it. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

• 401(k) Matching

• Health Insurance: Medical, Vision, and Dental

• Paid Time Off: Vacation, Sick, and Holidays

• On-site Amenities: Gym, Pool, Game Rooms, etc.

• Team Building

• 80K-110K​

• Employee Discount

• Employee Referral

• Coffee and Snacks

Job Responsibility :

• Product Marketing Campaign Planning: Develop, oversee, and execute the implementation of a Product Marketing campaign calendar to drive exposure and performance of domain products.

• Team player: Act as the primary liaison between internal teams (retail, marketing, product, and operations) to ensure alignment on customer engagement strategies and campaign execution.

• Performance Analysis: Monitor key metrics, such as GMV and domain growth, to assess the success of campaigns and identify areas for improvement.

• Customer Engagement Strategies:

• Lead customer acquisition and retention efforts through innovative channels and collaboration with other Marketing functions(e.g., social media, email marketing, partnerships, search engine marketing, etc.).

• Perform regular quality checks to ensure consistency and effectiveness in campaigns. Offer data-driven recommendations to optimize engagement workflows and enhance campaign strategies .

• Project Leadership: Assign and oversee team projects, ensuring deadlines and deliverables are met while balancing workloads effectively.