HCP Promotions Senior Marketing Manager, Cadiovascular

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

HCP Promotions Senior Marketing Manager, Cardiovascular

What you will do

Let’s do this. Let’s continue to serve more patients. In this vital role the HCP Promo Senior Marketing Manager, Cardiovascular (Repatha), one of Amgen’s flagship and priority brands, will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

In this vital role, you will be responsible for strategic execution of critical HCP Promotional communications planning and tactics to help deliver on the commercial success of Repatha with Primary Care Physicians (PCPs). This role will be evolving and evangelizing an in-depth understanding of PCPs to shape a cohesive communication plan to strengthen disease state awareness, drive deeper brand engagement and ultimately drive PCP adoption and patient acquisition and persistency through one-Cardiovascular and one-Repatha approach. This role will be leading a variety of critical initiatives that support field sales activities to deliver on Amgen’s customer centric vision.

Specific responsibilities will include:

• Co-lead overarching PCP strategy and execution to ensure that brand/business objectives are met across branded and disease state education initiatives
• Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets, from brief to launch, including collaboration with field team for feedback and input
• Design and execute innovative health care professional promotional initiatives and tactics in alignment with brand strategic imperatives
• Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for PCPs
• Developing promotional messages, programs and sales force tools for PCPs (which may include visual aids, emails, speaker programs and congress materials)
• Work with Commercial Insights team to develop measurement plans and drive market research for materials and initiatives
• Coordinating the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, and consumer marketing ensuring responsible and effective communications
• Leading projects through the legal, regulatory, and medical review process
• Managing program budgets and developing metrics to ensure success of the promotional programs
• Engage with Key Opinion Leaders and the global marketing team to inform creation and flawless roll out of high impact, high value marketing tools
• Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative individual with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Str