Director of Social Media & Community Engagement

CoinDesk is the most trusted media, events, indices and data company for the global crypto economy.  Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world's largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit coindesk.com and for breaking headlines, data and indices visit coindeskmarkets.com.

The Opportunity

The Director of Social Media & Community Engagement will develop, execute, and deliver CoinDesk’s social media strategies to enhance global brand awareness, improve marketing efforts, and increase audience engagement. You will partner with multiple teams across CoinDesk Media & Events to develop, execute, and deliver social campaigns that leverage existing content from our digital media platform in addition to curating original content from industry sources and/or user-generated content. 

The ideal candidate understands how to transform digital media content into adaptive social strategies to reach our target audiences on core social and “crypto-native” platforms; YouTube, Twitter, Discord, Telegram, Reddit, Instagram, etc. If you’re passionate about Crypto, Web3, Blockchain, and AI and are excited to help drive CoinDesk’s mission, we would love to hear from you!  

What You’ll Do:

• Own the strategy, development, execution, metrics, performance, and reporting on social media campaigns/projects with the goal of building, growing, connecting with, and aggregating audiences across all social media platforms.
• Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives. Set clear and defined objectives and strategies for each social media project/campaign, outlining key measurement criteria. Identify target audience, trends, and insights to develop engaging content. 
• Develop social campaigns to drive new consumers/growth to our digital media platform and raise awareness & attendance of events hosted by CoinDesk; Consensus, State of Crypto, etc.
• Create, edit, publish, and share content while ensuring brand consistency in messaging and tone across all social media channels. Leverage existing content from our media platform and curate relevant content from industry sources and/or user-generated content. 
• Design and manage social media advertising campaigns. Monitor and optimize ad performance based on key metrics such as click-through rates and conversions. 
• Analyze social media data and user engagement metrics to evaluate the success of campaigns.
• Monitor and analyze competitor social media activities.
• Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
• Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences
• Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.

What You Have

• 7+ years experience in social media and community management in fast-paced industry with exposure to digital media platforms; Professional experience in Crypto, Web3, Blockchain, or FinTech is highly desired. 
• Proven successful track record of audience growth, content strategy, and platform alignment for building brand, engagement, and measurement through data-driven strategies 
• Strong functional and operational expertise in social media and digital journalism, highlighting experiences that have led the development and management of content strategy for a variety of social media platforms
• Extensive market intelligence across a variety of social media platforms and understanding of regional target audience platform usage on a global level; YouTube, Twitter/X, Instagram, TikTok, Telegram, Reddit, Discord, etc. 
• Proven know-how in delivering advertiser campaigns on social networks
• Extreme fluency in social media publishing and analytics;
• A thoughtful collaborator with strong project management skills
• Bachelor's degree or commensurate related work experience required

What We Offer

• Competitive Annual Salary and Incentive Compensation
• Robust Health Insurance Plans - Employer contributio