Sr. Product Marketing Manager, Customer Retention

About Us:
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

How We Work:
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trusts us as a security partner.

The Role

Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role, you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go-to-market strategies for customer-facing features, and build programs that reduce churn. This is a high-impact opportunity to influence how we grow and retain loyal customers. The ideal candidate is a detail-oriented, self-starter who can balance strategy with tactical execution.

Your day-to-day

• Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
• Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
• Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
• Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
• Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
• Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
• Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value.
• Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics.

What you bring to the team

• Strong ability to translate complex product capabilities into compelling, customer-centric messaging
• Strong understanding of email security challenges, including phishing, malware and BEC
• Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
• Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
• Exceptional cross-functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
• Analytical mindset with a bias toward action and getting things done
• Ability to work independently and adapt quickly
• 6+ years of product marketing, lifecycle marketing or customer mark