Lead Marketing Specialist

Company:

Description:

We are seeking a talented individual to join our Marketing & Communications team at MMC. The role will be based in New York City. This is a hybrid role that includes the requirement of working at least three days a week in the office.

What can you expect?

The US Lead Marketing Specialist is a key leadership role within the Marsh US Marketing & Communications function – tasked with aligning resources and driving client/prospect engagement in line with US business objectives and strategies.

The individual in this role will function as a partner to the business leaders, offering guidance and proactive leadership to leverage marketing & communications to achieve business goals. This role is responsible for developing marketing & communication strategies and plans that support our business objectives. This individual will also be expected to function as a leader and role model for all marketers in the US and Canada – assuming direct people management responsibilities and driving the team’s change management agenda. 

This person will be responsible for planning, executing, measuring, and optimizing always-on, data-informed marketing & communications campaigns – translating business objectives into relevant audience journeys leading to impactful engagement, prospect identification, and lead generation.

Reporting directly to the US & Canada Head of Marketing & Communications, this marketer will build strong consultative and advisor relationships across assigned business teams. This person will be a cross-functional leader who collaborates with multiple global marketing centers of excellence. And this individual will be a Player/Coach – exercising strategic and conceptual leadership, while also taking a hands-on approach to marketing & communications activation.

This is an excellent opportunity for a strong marketing leader to drive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan’s global marketing & communications organization.

We will count on you to:

• Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units.
• Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns.
• Optimize target engagement through audience and journey mapping.
• Lead the development of compelling audience- and narrative-driven content strategies.
• Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation.
• Oversee in-person event strategies, agenda development, messaging, and branding.
• Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue.
• Leverage client insights and behavioral data to inform strategy and campaign development. Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda. 
• Lead strategy evolution and change management with cross-functional stakeholders to support wider marketing initiatives and advance/develop the global marketing function. Manage a team of Marketing Managers and foster a culture of continuous learning & collaboration.
• Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan.

What you need to have:

• Bachelor's degree with a major in Marketing, Communications or Business Administration
• 10 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable)
• Five + years in a managerial/team leader role

What makes you stand out:

• Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tactics.
• The capability and drive to think strategically, speak positively, and move quickly.
• Proven ability to serve as a trusted and influential advisor, counselor, and partner to senior executives, and to cultivate meaningful relationships with senior leaders and individuals of influence.
• Strong grounding in audience insights
• Experience in the utilization of marketing automation to drive always-on audience engagement
• Deep experience in data analysis and interpretation for strategic decision-making.

Why Join Our Team?

• Gain exposure to key stakeholders and make strong