Senior Product Manager - UGC (Community Strategy)

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

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About

The Global Product & RD team is building up core TikTok products to ensure TikTok continues a healthy growth, deliver the best product experience to all of our users, build the most attractive features to help users enjoy their time on TikTok, earn trust in privacy protection, and more.

The Global Product team is growing exponentially. The business lines are ranging from Monetization Technology, Data, Machine Learning, System, Infrastructure, AR Effects, Security Technology and more.

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About the team

The UGC team is responsible for the supply, consumption, and long-term ecology of TikTok user generated content. We want to make TikTok be the preferred platform for users to express themselves actively, quickly obtain interactive feedback from FYP and search scenarios. Make content trending emergence continuously here. Build a diverse and inclusive community culture here.

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Responsibilities

- Deeply understand the value of UGC, develop content granularity and tag system, assist content algorithms to optimize content understanding, and improve the distribution efficiency of UGC

- Design strategies for author traffic, interactive feedback, fan growth, and growth experience to improve publishing and author retention

- Design strategies to enhance the scale and depth of community interaction, and enhance user retention and activity

- Able to maintain observation and understanding of the ecosystem, locate problems and solve them collaboratively; sensitive to content and understanding of users