Sr. Director of Marketing/Director of Marketing

 

 

WHO WE ARE:

24 Hour Home Care is a trusted in-home care company committed to making a positive impact in people's lives every day. For more than 15 years, it has delivered high-quality and personalized caregiving services to people of all ages and individuals with developmental and intellectual disabilities. Today, it provides caregiving services to more than 16,000 clients and employs more than 16,000 caregivers. By putting people first, striving for excellence, and investing in purposeful innovation, 24 Hour Home Care redefines what it means to care. Learn more at www.24hrcares.com.  

At Team 24, we’re driven by one purpose — to make a real difference in the lives of our clients and families. Watch this short video to see the heart behind our work and the impact our teams create every day.

WHO YOU ARE:

You are a passionate and performance-driven team player, eager to take on a key role in our company’s growth. You embody Team 24’s Care & Compete Principles and Competencies: 

 

In the spirit of Own(ing) It With Courage, we encourage you to check out our Glassdoor Page to learn more about 24 Hour Home Care and to leave a review about your experience: 24 Hour Home Care: Glassdoor Page

Sound interesting? Read on for more details! 

 

THE ROLE:

 

As the Sr. Director of Marketing/Director of Marketing, you will set the vision and strategy that elevates 24 Hour Home Care and the broader TPC West portfolio as leaders in the home care industry—while staying grounded in our mission and values. You’ll lead a high-performing team and partner cross-functionally to drive brand authority, growth, and measurable business impact across internal and external channels.

WHAT YOU'LL DO: 

• Own and execute the company’s marketing strategy aligned to growth goals and business priorities

• Shape and steward brand strategy, ensuring consistency, credibility, and alignment with mission and values

• Lead cross-functional initiatives that promote value proposition, leadership, and key business outcomes

• Drive acquisition and retention strategies across digital, social, SEO, website, PR, content, lifecycle marketing, and events

• Launch, optimize, and measure ROI for Direct-to-Consumer marketing channels

• Build thought leadership through trade shows, partnerships, and industry presence

• Manage marketing operations, budget, and performance tracking to ensure strong ROI

• Develop scalable processes, tools, and a marketing playbook to support growth across the TPC West family of brands

• Hire, mentor, and develop a collaborative, results-driven marketing team

This is a hybrid position, coming into our El Segundo headquarters 1x month. 

 

WHAT YOU BRING TO THE TABLE:

 

• Bachelor’s degree in Marketing or related field

• 7–10+ years of strategic marketing experience building and scaling brands with measurable ROI

• Proven experience leading teams and executing across multiple channels and initiatives

• Strong digital and analytical background (SEO, social, marketing automation, analytics)

• Exceptional communication skills—clear, concise, and compelling

• Experience working cross-functionally in fast-paced, growth-oriented environments

• Familiarity with Salesforce, HubSpot, Google Analytics; design and web experience a plus

• A genuine passion for helping others and advancing mission-driven work

 

WHAT WE BRING TO THE TABLE:

 

 

24 Hour Home Care is an Equal Opportunity Employer that is proud of its culture of diversity and inclusion.  Individuals seeking employment are