Assistant Vice President, Senior Marketing Manager

This Opportunity

At WSP, we are driven to inspire the right people to advance our future-focused business objectives. Our collaborative culture enables us to build communities, expand skylines, and deliver meaningful impact. Come join us and help shape what’s next.

We are seeking a dynamic leader to join WSP’s Strategic Growth Team (SGT), focused on advancing strategic growth initiatives across the Mid-Atlantic region. As an Assistant Vice President, Senior Marketing Manager, you will lead marketing strategy and drive client, pursuit, and proposal development across Transportation and Advisory business lines, supporting work in Pennsylvania, New Jersey, Maryland, Washington, DC, Virginia, West Virginia, and Delaware.

This role is a key contributor to WSP’s continued growth, combining strategic leadership, pursuit excellence, and team development. Our ideal candidate has a strong track record in pursuit leadership, and the ability to influence, collaborate, and deliver results. The right candidate will be an empathetic leader who builds strong teams, fosters connection through positivity, and can bring home the win!
 

Your Impact

• Partner with business leadership to develop and execute client-focused strategies and tactical action plans to grow WSP’s market share, including tracking and reporting on key performance indicators (KPIs).
• Collaborate with business leaders to drive WSP’s business development process, including sales pipeline development, industry visibility plans, and pursuit prioritization.
• Facilitate Go/No-Go discussions and provide recommendations to leadership based on strategic alignment, readiness, and opportunity value.
• Identify and drive client and industry visibility strategies aligned with strategic priorities.
• Lead and support pursuit teams across all phases from pre-RFP through proposal, interview, and close-out, ensuring alignment with WSP’s pursuit management process and standards.
• Develop and drive pursuit capture plans, partnering with Technical Champions and national resources to advance pre-positioning, readiness, and overall sales approach.
• Oversee and monitor progress on key pursuits, ensuring alignment with strategy, schedule, and quality expectations.
• Develop and refine win strategies, including key messaging, themes, and differentiators, informed by client, competitor, and market intelligence.
• Lead post-procurement debriefs and ensure lessons learned are incorporated into future pursuits and business development strategies.
• Lead proposal development efforts, including team leadership, schedule management, outline development, and overall content strategy.
• Collaborate with technical staff to write, review, and edit content for clarity, compliance, and alignment with strategic messaging.
• Partner with graphic design teams to develop compelling visual materials that effectively communicate pursuit strategies and differentiators.
• Serve as a quality control reviewer for proposals and business development materials, ensuring consistency, compliance, and excellence.
• Lead interview preparation and presentation strategy, including slide development, messaging alignment, rehearsal facilitation, and coaching.
• Coach and prepare presenters for delivery and Q&A, ensuring clarity, confidence, and alignment with win themes.
• Develop, mentor, and lead a high-performing team of marketing professionals through coaching, training, and performance management.
• Manage and prioritize proposal workload, monitor team progress and quality, and take corrective action as needed to ensure successful delivery.
• Support the ongoing development and refinement of pursuit and business development processes, tools, and best practices.
• Ensure compliance with WSP sales and business development policies and procedures, including audit requirements and quality standards.
• Exercise responsible and ethical decision-making regarding company resources and conduct, in alignment with WSP’s Code of Conduct.
• Participate in professional development and industry engagement opportunities (e.g., SMPS, WTS) to strengthen relationships and business acumen.
• Perform additional responsibilities as required by business needs.
   

Who You Are

You are a positive and enthusiastic marketing leader who takes initiative and thrives on collaboration. A critical thinker with a curious mind, you navigate challenges with patience and a proactive approach. Your strong organizational skills and attention to detail ensure that projects are executed flawlessly. You operate as a trusted advisor to business leadership, balancing strategic thinking with hands-on execution. As both a team player and a leader, you inspire others while confidently making decisions that drive success.
Why You Should Apply