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BD

Global Product Marketing Manager ID/AST & MCM - Hybrid

BD
United Statesfull_timeVerifiedPosted 31 Jan 2024

About the role

Job Description Summary

As Global Product Marketing Manager ID/AST & MCM, you will be an integral part of the Microbiology Marketing and Product Management Team at BD Diagnostic Solutions (DS), and responsible for driving downstream and upstream marketing initiatives that support growth objectives. You will report to the Global Product Management Director , Microbiology, and establishe and maintain a world-wide communication network with regional product and solution marketers.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key responsibilities will include:

  • Drives product life cycle management strategies, decisions, and regional execution.

  • Proposes and executes on new products, line extensions, and end-of-life strategies to better serve segment needs and optimize sales potential.

  • Leads, develops and implements global marketing initiatives and programs.

  • Identifies new market opportunities, develops, implements, and manages communications related to ID/AST and Manual Clinical Microbiology (MCM) products and system solutions.

  • Initiates, develops and executes a global marketing plan to increase market awareness, enable effective selling, deliver differentiated value to our customers, and meet business unit financial goals.

  • Works with cross-functional regional teams to develop, adapt, and execute strategic marketing plans throughout multiple markets, considering specific cultural and regional considerations.

  • Ensures strong relationship with global operations to ensure continuity of supply through effective communication of product forecast working with global regions, planners and supply chain.

  • Develop and deliver sales tools and training to support regional marketing efforts. Executive internal and end client facing power point presentations and formal communications.

About you: To be successful in this role, you require:

  • Minimum 5 years of relevant marketing and/or commercial experience in life sciences (diagnostics industry preferably) and product management equivalent experience.

  • Experience with product life cycle management and developing marketing plans.

  • Experience working cross-functionally and globally is required.

  • Must have excellent communication, presentation and writing skills and be comfortable communicating across various levels of stakeholders from executive suite to departmental representatives.

  • Global experience is highly preferred.

  • MIinimum: bachelor’s degree required; preferably Life Sciences. MBA is desired.

  • Flexibility to travel at least 25% of the time. Global travel.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or dome

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