FLEX Director, Owned Channels Digital Data Product

This is a temporary position.   

We are looking for a Director, Owned Channels Digital Data Product (FLEX) to join the Global Intelligence Products (GIP) organization and manage data related to media activation across foundational/owned channels. This pivotal role centers on implementing data strategies to activate customer data across owned digital channels such as web and the mobile app, and onsite digital such as guest room entertainment, wifi portals, kiosks etc. and foster personalized ad experiences. The Director will drive data requirements for the company's media needs across these channels, focusing on effective customer data collection, curation, and activation to enable prioritized use cases for revenue growth.

 

In this position, you will design data pipelines for efficient targeting for owned channels and collect engagement data back to support marketing measurement. Collaborating closely with cross-functional teams in marketing, digital, and technology, you will be responsible for evolving customer data, leveraging advanced technologies such as cloud data warehouses (Snowflake) and customer data platforms (CDPs) and deliver impactful results.

 

As a high-visibility leader, you will work directly with executive teams across Business Intelligence, Marketing, and Digital to ensure alignment on digital identity strategy and deliver impactful results.

 

CANDIDATE PROFILE 

 

Education and Experience Required

• 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline, with 6+ years of experience demonstrating progressive career growth and a history of exceptional performance in data management, analytics, and marketing technology OR 4+ years of experience in data management, analytics and marketing technology with a Master's degree
• Proven expertise in designing and engineering complex data flows for customer data & audience development with proficiency in SQL.
• In-depth knowledge and hands-on experience with full funnel tag management and digital analytics platforms (e.g., Adobe Analytics, Google Analytics etc.)
• Strong understanding of marketing and ad technologies (e.g. Google Ad Manager), customer data platforms (CDP), and cloud data warehouses (e.g., Snowflake, AWS).
• Proven ability to deliver impactful results while managing complex, high-stakes initiatives with ambiguity and cross-functional collaboration.
• Strong leadership skills with a track record of working closely with marketing, digital, and technology teams to drive data strategy and innovation.

 

CORE WORK ACTIVITIES 

 

Primary Leadership Activities

• Provide leadership, consulting, and information expertise to achieve the goals for Digital Marketing & Media :
  • Data Infrastructure: Work with MarTech and IT teams to develop and deploy an effective digital & customer data infrastructure.
  • Contribute to data strategy, data management, and enhanced data products for use by the Marketing discipline.
• Contribute to the broader data strategy and effectively prioritize implementation tactics for onsite data to ensure they are in line with overall organizational goals and long-term business strategies.
• Work closely with the marketing and analytics teams to identify key performance indicators (KPIs) and data requirements necessary for optimizing segmentation strategies and enhancing ROI. 
• Manage vendors/technical staff to build the infrastructure to support data & reporting solutions in GAM, Snowflake, Adobe etc.
• Oversee development of systems and technologies that reduce manual processes and data quality issues relating to data capture.
• Partner with Analytics and IT to build Data Management, Analytics and Reporting roadmaps for future years.
• Partner with business leadership to secure funding for critical Data Management & IT programs.

 

Managing Responsibilities with Stakeholders

• Develop and maintain effective relationships with both internal and external stakeholders across the organization. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Update stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback.  Engage leadership to develop and execute action plans to address gaps.
• Assist direct reports with building and maintaining stakeholder relationships as business partnerships. 

 

Managing Profitability

• Analyze service issues and identifies trends.
• Work with teams to develop an operational strategy that is aligned with the brand’s b