Manager WHS Marketing

Manager Wholesale Marketing

 

Area:                                                                                       NAM Brand Marketing

Department:                                                                                              WHS Marketing

Direct Reporting Line:                                                             Senior Manager, Wholesale Marketing

Indirect/Secondary Reporting Line:                                       Director, Wholesale Marketing

Subsidiary/country:                                                                US

Location:                                                                                 Portland

GSMS Grade:                                                                           M4

Number of Personnel Managed:                                             0

 

 

Purpose & Overall Relevance for the Organization:

 

Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Marketplace Merchandising Teams

 

Key Responsibilities:

 

• Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
• Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed upon KPI’s
• Create, deliver and execute the activation strategy and roadmap
• In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
• Secure the highest share of space within key destination doors and locations
• Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out

• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
• Understand product, customer and consumer needs from the US market and all channels
• Where appropriate support SMU (Special Make-Up) and franchise creation / development 
• Be the “consumer activation” point of contact both internally and externally
• Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
• Closely co-operate with Global Brand teams (most importantly Global Creation Team and Business Units) to secure a best practice level of implementation of global strategy
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools

 

Key Relationships:

 

• Merchandising/Category teams
• Sales Teams
• US Marketing Business Units / GTM
• US Market Functions: Brand Activation, Range Architecture, SCM, Finance/ Demand Planning, Business Development
• DTC Retail, Wholesale and eCommerce

 

Knowledge, Skills and Abilities:

 

• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English

 

 

Requisite Education and Experience / Minimum Qualifications:

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Category Management/ / Merchandising Experience or account marketing / sales  : 5-7 years