Manager, E-Commerce Brand

Company Description

The Manager, E-Commerce Brand supports and report to the Sr. Manager in ensuring flawless strategy and execution of US Ecommerce marketing. You will ensure that content is coordinated, engaging, and optimized for conversion. You will manage the development and syndication of eCommerce content to syndication platforms, working with marketing and sales to track and monitor SKU health, and maintain accurate product information. You will work with platform vendors, agencies, marketing teams, global team, and the e-commerce team to coordinate the creation, management, syndication, and quality control of product content and information. You will be also responsible for advertising creative development, execution and deployment for all ecommerce assets. You will also track campaign performance on key ecommerce platforms and providing critical insights to inform the full funnel strategy on assigned partners.

Job Description

DELIVER & EXECUTE PLANS ACROSS THE E-COMMERCE CHANNEL

Own product content updates and maintenance, including adding new products to systems, ensuring accuracy of existing data, retailer mapping, updating product SEO data, images,and  descriptions, and finding opportunities to improve customer shopping experience through improved product data.

Build and maintain product catalogues on eCommerce and Marketplaces platforms and correct product listings as needed.

Review, update and fix content on site as recommended for SEO optimization and user experience through Salsify and Syndigo channels.

Lead new product launch plans on ecommerce retailers from developing a launch project plan to liasioning with cross functional, global and agency teams to develop all related content like primary and secondary PDP images, videos, enhanced/ A+ content, brand store, PDP copy, etc.  

Update and maintain brand store pages and enhanced content on retailer sites.

Conduct regular store walks to ensure digital shelf merchandising is best in class and scrub “live” items as needed to ensure consistency.

Conduct regular research to update Senior Manager about content best practices. Propose ideas and implement in Red Bull tone of voice. Be the eyes and ears for digital best practices for Brand.

CAMPAIGN MANAGEMENT

Support the Senior Manager on campaign strategy by collaborating with the media and agency teams in pulling together cross campaign insights and learnings to constantly monitor and optimize campaign performance.

Provide inputs to help inform decision on Red Bull’s participation and way forward on given account’s advertising campaigns through analysis and continuous optimization.

Successfully work with the media team in project managing Campaigns, ensuring all programs are executed as planned, on time and on budget.

Support in ideation of building annual Advertising Business Plan for assigned partners.

Assist in writing detailed briefs to agency partners

Work closely with the Media Team

Manage agency and vendor partner relationship

Manage their day-to-day work to ensure that Red Bull gets the best service and remains top of mind when client servicing.

Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns.

Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities.

CREATIVE DEVELOPMENT

Responsible for developing and/or sourcing all creative needed to ensure perfect POSA 2.0 (Digital shelf) scores, adhere to retailer guidelines and best practices, and launch campaign on time and on strategy.

Lead the creative development processes across all necessary places and placements across  Social, WebTV, Digital Display, On-Site, Brand Pages and SEM.

Brief the creative development team on the exact need and provide expert direction on best practices.

Hands on experience with facilitating photoshoots, reviewing creatives and providing feedback to designers.

Ensure creative meets brand standards.

Vet all creative through mandatory legal process for proper ATL clearance purposes.

QA/Proofread all assets

Facilitate creative review & approval processes, from concepting, through to production, trafficking and launch.

Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications

MEASURE, ANALYZE, IMPROVE

Drive objectives, KPIs and benchmarks that are rooted in program performance. Own the creative reporting practice by tracking and driving metrics like CTRs, A/B tests, CVRs, etc.

Develop test &