Global IT Digital Marketing Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

 

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

 

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

 

 

Campari Group One IT

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.  

Headquartered in Sesto San Giovanni (Milan), Campari Group globally reaches with its brands 190 nations around the world. Since 2004, it dramatically strengthened its route-to-market from 5 to 26 in-market companies accounting for approximately 93% of FY 2023 Group revenues. 

Campari IT is organized around Global & Regional/Local layers, the Enterprise Architecture (EAT), Platforms (SAP, Microsoft, ServiceNow, Data), the Global Service Delivery Team, Governance and PMO, Business Development and five Center of Expertise (CoE) – Sales & Marketing, Supply Chain, Finance & HR (Back Office). 

The IT competency centers (CoE-Center of Expertise) are accountable for the development of an IT strategy for their functional area aligned to the overall Campari business objectives and requirements for business capabilities. The Platforms are responsible for designing, implementing, and governing the IT applications according to business requirements provided by CoE’s and guidelines defined by EAT.  

 

Role Context and Mission 

The Global IT Specialist Social Media and Experiential will be part of the Global IT Marketing CoE and will contribute to enhancing our digital presence and improving customer engagement through innovative technology solutions. We aim to be the most respected IT organization within our industry, consistently delivering IT service excellence and fostering strong business partnerships. 

 

We are looking for a proactive, passionate, and informed resource to support our social media and experiential toolsets. This individual will play a key role in developing and implementing digital strategies that align with our overall business objectives. The ideal candidate will be well-versed in digital trends and possess a strong understanding of social media platforms and experiential marketing, with an analytical mindset and the ability to manage and interpret data. 

 

Key Responsibilities: 

• Develop and implement a technology product portfolio for social media and experiential toolsets that meet the needs of the marketing business objectives. 

• Collaborate with global and local marketing teams to create a multi-year plan for delivering IT-supported business capabilities. 

• Take ownership of the social media and experiential marketing IT landscape and architecture. 

• Be a subject matter expert in designing and recommending appropriate social media and experiential marketing solutions. 

• Develop and evangelize best-in-class examples of social media and experiential marketing solutions, highlighting their business value. 

• Maintain a high standard of delivery for social media and experiential marketing projects, ensuring risks, issues, dependencies, and project status are communicated to stakeholders. 

• Identify and implement innovative digital technologies to enhance social media and experiential marketing efforts. 

• Work autonomously and manage time effectively to meet deadlines and deliver high-quality work 

 

Key Activities: