Sr. Manager, Consumer Insights

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

This position reports to the Director of Consumer Insights and will play a pivotal role in developing a deep understanding of consumer trends and media audiences’ perceptions and attitudes towards Versant portfolio brands. By leveraging a wide array of quantitative and qualitative primary research methods along with syndicated data, the Versant Media Consumer Insights team supports a broad range of internal stakeholders – including company leaders, marketing, editorial, and business development – to help them shape, evolve, and grow our media businesses for the future.

The ideal candidate for this role is someone who loves tackling tough questions and has a passion for consumer insights and the media industry. The candidate should have a talent for synthesizing multiple data sources into clear and persuasive stories with actionable insights in order to engage, influence, and inspire cross-functional stakeholders at various levels.  

Responsibilities:

• Represent the voice of the consumer across the brand portfolio
• Collaborate to provide data-backed thought leadership on the consumer perspective to stakeholders throughout the organization
• Support ongoing research needs and custom qualitative and quantitative research projects from strategy through execution, including the management of viewer panels, brand trackers, and ad-hoc studies
• Assist with research design, execution, and analysis, partnering with internal collaborators and external vendors as needed
• Leverage syndicated data to add additional context to primary research findings and behavioral data  
• Develop and present story-driven, executive-friendly presentations tailored to individual stakeholders
• Help support overall needs and goals of the Consumer Insights and broader Content & Audience Analytics team, including fostering collaborative relationships with peers, mentoring junior team members, and helping to elevate the research team’s value, thought leadership, and influence within the organization
• Assist with team project management and administrative duties, from helping with the budget/invoice process to maintaining a research schedule

Qualifications

Qualifications:

• Bachelor’s degree (preferably in business, communications, marketing, social sciences or a related field)
• 5-10 years of experience in media or market research, including working for a client-side company or market research supplier
• Demonstrated experience with quantitative research, including survey design, sampling plans, and analysis, as well as qualitative research, including focus groups, IDIs, and community panels 
• Ability to learn various tools and interfaces for conducting research (programming surveys, manipulating data), and visualizing data and research results
• Ability to work autonomously and under pressure to keep projects moving forward
• Attention to detail, with the ability to maintain a strategic perspective  
• Ability to synthesize key insights from multiple sources (primary and secondary) and succinctly share information for strategic decisions
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