Social Media Specialist, FWRD

Meet REVOLVE: 

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com.

At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. 

To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve.

Are you ready to set the standard for Premium apparel?

Main purpose of the position:

This role will report into the Social Media Manager and will manage all social channels for the FWRD brand, with primary focus on Instagram and TikTok. This role will work closely with FWRD cross-functional teams (buying, merchandising, production) to elevate FWRD’s visual presence and voice, strengthen brand equity and grow the audience across all social channels.

Position responsibilities and daily tasks:

• Work closely with the Sr. Social Media Manager and FWRD Cross-Functional teams to establish an annual social calendar that includes all of FWRD’s key commerce initiatives, brand initiatives and events
• Develop detailed social campaigns for all of FWRD’s key brand initiatives
• Establish evergreen messaging and creative strategy for Instagram and TikTok
• Ensure creative, messaging and brand voice is consistent across channels and aligned to FWRD’s evolving brand identity
• Write compelling, on-brand copy – often under tight deadlines – that fit the specific goals of each initiative, and suit the nuances of each channel
• Manage the day-to-day posting and performance monitoring to ensure creative quality and cohesion
• Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support for FWRD events and marketing campaigns
• Develop / Execute / Iterate audience growth strategies for FWRD’s Instagram, TikTok and YouTube channels
• Support ongoing content strategy and execution for FWRD YouTube
• Work closely with Analytics Team to assess content / strategy performance and provide iterations, monthly
• Quarterly competitive research to identify new opportunities

What does a candidate need to demonstrate to perform this job successfully:

• Expertise in Instagram and TikTok, a must
• Passion for Fashion, Beauty and Pop Culture
• Excellent copywriting skills
• Extremely organized, detail-oriented and thrives in a fast-paced environment
• Strong collaborator and team-player
• Possess an eye for aesthetic curation and cohesive visual and written storytelling
• Knowledgeable in a variety of photo / video editing apps for the creation of social assets
• Experience in social content creation (photo, video)
• Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans
• Facility with social listening and analytics tools

Minimum candidate qualifications (years of experience, education level, technical skills, software, etc):

• 3-4 years of social media experience at a Fortune 500 company and/or Fashion / Beauty Brand
• Expertise in Instagram and TikTok; Strong knowledge of YouTube
• Strong knowledge of the influencers and designers aligned with FWRD
• Experience with paid social campaigns
• Bachelors degree a plus

For individuals assigned and/or hired to work in California, Revolve includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business o