Associate, Marketing Strategist- In-App Marketing Specialist| Retail Bank

Recruiting: VA - McLean, United States of America, McLean, Virginia

Associate, Marketing Strategist- In-App Marketing Specialist| Retail Bank

We are looking for a creative and analytical Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One apps. This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. You will be a key player on a team dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation and deepen customer engagement.

 

Within this role, you will own a broad range of campaigns and be responsible for the management and optimization of our in-app marketing campaigns to drive growth and achieve business goals; this includes campaign development, execution and ongoing monitoring and optimization. You will collaborate with our broader Bank Marketing team to coordinate strategies across channels and ensure our campaigns are fully integrated. You will also work with our Product and Technology customer journey mapping & orchestration, stakeholder socialization & communication, and performance tracking & optimization. 

Comfort working within ambiguity and navigating an ever-changing business landscape will be critical to success in this role. The ideal candidate will also have a keen eye for data & analytics, and experience turning data into actionable recommendations.

Responsibilities:

• Support development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications

• Lead new creative development for in-app marketing placements in partnership with internal creative teams

• Map out and build campaign audiences and customer journeys the support the broader channel strategy

• Work with other channel strategy leads to coordinate campaigns and customer journeys across multiple channels

• Continuously monitor campaign performance and identify opportunities for in-flight enhancements

• Partner with teams across the Bank and Enterprise to ensure campaigns are aligned with broader organizational goals and roadmaps

• Manage stakeholder communications and expectations throughout the campaign lifecycle

• Recommend new testing opportunities to inform audience & creative optimization and drive business growth in an efficient & profitable manner

Ideal candidate will have the following skills:

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity

• Understands how to map out a customer journey and build a strategy around that

• Passion for data and using analytics to tell stories and make decisions

• Highly effective communicator and storyteller, both written and verbal

• Able to balance “big picture” strategic thinking with detailed campaign planning and execution

• Thrives in an ever-changing business environment 

• Resourceful, innovative, and creative thinker

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 1 year experience in product marketing

• At least 1 year experience planning, executing and analyzing marketing programs

• At least 1 year driving creative strategy and developing optimization frameworks

• At least 1 year experience mapping out, planning and managing customer journeys

Preferred Qualifications:

• 2+ years of marketing experience in financial services 

• 2+ years of experience with Salesforce Marketing cloud or similar marketing automation platforms or Customer Data Platforms

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $84,300 - $96,200 for Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected so