Brand Innovation Director

Summary

Responsibilities

• Drive the launch of new platforms and businesses by creating comprehensive product marketing plans, including positioning, messaging, and partnering with consumer marketing on go-to-market strategies.
• Lead and collaborate with the design team to deliver projects, from generating insights to brand strategy through to creative briefs.
• Help establish Chobani’s foundational brand strategy and architecture working with insights and agency partners to understand the essence of the Chobani brand and build a framework for how we apply and expand the brand over time.
• Act as a strategic thought leader, conducting market research and analysis to identify consumer trends, competitive landscapes, and opportunities for the Chobani brand.
• Act as the connective thread between consumer insights, new product development, channel, creative and consumer marketing, owning the consumer journey and how the product and brand is seen by the consumer as it moves from foundational insight through product development to launch and store placement.  
• Inform the creation of a Brand Innovation framework and playbook for how Chobani systematically identifies, evaluates, design and launches new products and platforms.
• Partners with brand, insights and sales teams to ensure new products are insight-led, commercially attractive and in service of the brand’s future goals.
   

Requirements

• Drive the launch of new platforms and businesses by creating comprehensive product marketing plans, including positioning, messaging, and partnering with consumer marketing on go-to-market strategies.
• Lead and collaborate with the design team to deliver projects, from generating insights to brand strategy through to creative briefs.
• Help establish Chobani’s foundational brand strategy and architecture working with insights and agency partners to understand the essence of the Chobani brand and build a framework for how we apply and expand the brand over time.
• Act as a strategic thought leader, conducting market research and analysis to identify consumer trends, competitive landscapes, and opportunities for the Chobani brand.
• Act as the connective thread between consumer insights, new product development, channel, creative and consumer marketing, owning the consumer journey and how the product and brand is seen by the consumer as it moves from foundational insight through product development to launch and store placement.  
• Inform the creation of a Brand Innovation framework and playbook for how Chobani systematically identifies, evaluates, design and launches new products and platforms.
• Partners with brand, insights and sales teams to ensure new products are insight-led, commercially attractive and in service of the brand’s future goals.
   

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005.  We produce yogurt, oatmilk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks. Chobani yogurt is America's No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives.

Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer.  Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: ra