Senior Marketing Manager - One World Observatory

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!

 

ATTRACTIONS

Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.

 

ONE WORLD OBSERVATORY

Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City’s signature pride, hope and determination - including special interactive experiences and dining options, plus a sit-down restaurant.

 

THE ROLE

Legends is seeking an outgoing, self-motivated, flexible and passionate individual to manage the marketing and partnerships verticals at One World Observatory. The successful candidate will drive the day-to-day marketing objectives to support ticket sales to the observatory and will be responsible for managing paid partnerships as well as new business development. The role reports to the Director of Marketing & Sales, ensuring alignment on strategic goals and operational execution across marketing, sales, and partnership initiatives.

 

ESSENTIAL FUNCTIONS

Marketing: drives business success for ticket sales and the observatory’s secondary businesses

• Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
• Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channel
• Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
• Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
• Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
• Supervises assigned activities across agencies, direct reports, and other partners
• Evaluates effectiveness of campaigns and makes recommendations for future
• Delivers management reports on all marketing activity
• Recommends resource allocations and manages budgets
• In addition to the responsibilities outlined in this job description, the role may include other duties as assigned based on work plans, management directives, client needs, and evolving attraction priorities

 Partnerships: drives paid partnership revenue through sponsorship deals and branded activations

• Oversees and executes sponsorship fulfillment and activation for existing partners, while identifying ways to maximize and diversify longstanding relationships
• Manage new business development including:
• Making cold calls and pitching prospects
• Designing and developing customized proposals and presentations for prospective partners
• Negotiating deals and overseeing the legal process
• Executing to Legends’ standards of excellence for fulfillment and activation
• Collaborates with Legends Glo