EnergyCAP, LLC is an industry-leading and award-winning software company focused on energy and sustainability management. EnergyCAP is trusted by 10,000+ Energy and Sustainability professionals across the country to be their single source of truth for financial-grade, actionable data to better manage resources, reduce carbon, and drive savings. If you’re looking for a role that enables you to do what you do best while making the future more sustainable, this is the role for you!

Our core values are:  Accountability, Impact, Innovation, Integrity, and Teamwork.  

About the Role

EnergyCAP is seeking a strategic and execution-oriented Senior Demand Generation Manager to accelerate our pipeline growth through innovative, data-driven marketing. This role is ideal for a seasoned B2B SaaS marketer with experience leading inbound and outbound/ABM programs across digital channels. You’ll drive the strategy and execution of integrated campaigns that convert, partnering closely with cross-functional teams and leveraging deep industry expertise to engage target audiences.

We are looking for a results-driven marketer with about 5-8 years of experience in demand generation, a track record of pipeline contribution, and a passion for applying new technologies—including AI—to push boundaries in performance marketing.

Key Responsibilities

• Own and execute integrated demand generation campaigns that combines inbound, outbound, and ABM strategies to generate and accelerate qualified pipeline.
• Manage performance across email, SEO, paid media, and conversational marketing, optimizing for engagement and conversion.
• Collaborate closely with Marketing Operations, Creative, and Content teams to leverage EnergyCAP’s industry expertise and develop high-impact campaigns.
• Partner with Sales, BDRs, and Account Managers to ensure alignment on target accounts, campaign execution, and lead follow-up processes.
• Leverage platforms such as HubSpot (marketing automation/CRM), Qualified (conversational marketing), and Outreach (sales engagement) to orchestrate campaigns and personalize outreach.
• Introduce and experiment with AI tools to improve campaign performance, audience segmentation, content generation, and workflow efficiency.
• Continuously analyze campaign performance, providing actionable insights and recommendations to optimize ROI and contribution to revenue.
• Manage a nimble internal team and external vendors to execute marketing programs effectively and efficiently.

Preferred Experience & Skills

• 5-8 years of experience in B2B SaaS demand generation, with demonstrated success in driving revenue pipeline.
• Strong expertise in inbound marketing, outbound/ABM, and multi-channel campaign management.
• Hands-on experience with HubSpot, Qualified, and Outreach platforms.
• Deep understanding of digital marketing tactics including SEO, SEM, paid social, and email marketing.
• Experience working cross-functionally with Marketing Operations, Creative, Content, and Sales teams.
• Demonstrated ability to apply AI and emerging marketing technologies in innovative ways.
• Highly analytical, detail-oriented, and comfortable using data to inform decisions.
• Exceptional project management and communication skills.
• Experience in marketing enterprise software, with preferred industry expertise targeting higher education, government or commercial industries.
• Background in PE-backed growth environments.
• Familiarity with intent data, personalization tactics, and revenue attribution modeling.

Pay Range: $120,000 - $140,000: Pay is commensurate on a variety of factors, including experience, knowledge, skills and abilities.

Benefits (US)

• 100% company-paid medical, competitive cost sharing when covering dependents
• 100% company-paid dental, vision, life, and LTD insurance for yourself
• Charitable contributions and matched employee giving program
• Remote Work (with occasional travel to the office)
• Emergenetics Development Program
• Counseling and adoption grants
• 401(k) with 3