Senior Field Marketing Manager

About the Role

Sigma is hiring a strategic, data-driven Senior Field Marketing Manager to lead our regional field marketing efforts for the East region of North America. In this role, you will own the development and execution of high-impact marketing programs designed to drive pipeline, generate qualified leads, and support overall revenue objectives. 

You’ll work closely with Sales Leaders, Partners, and cross-functional Marketing teams to deliver integrated campaigns and event strategies that align with regional priorities. This is a hands-on role for a proactive individual who thrives on translating business objectives into actionable, measurable programs. 

We’re looking for someone who is agile, creative, and analytical - a builder excited to be part of growing and shaping our marketing initiatives. This role reports to the Head of Field Marketing.

Location: New York City (4 days/week in office)

What you will do:

• Own and execute the regional field marketing strategy with a focus on pipeline generation and sales alignment. Develop and manage a quarterly calendar of events, campaigns, and activities tailored to regional goals.
• Plan, launch, and manage field marketing programs. Measure the success of every program, share learnings, and continually optimize for better performance. 
• Act as a strategic partner to Sales leadership, aligning on regional priorities, uncovering challenges, and developing marketing initiatives that support their goals.
• Live and breathe the data. Analyze program performance, identify trends, uncover insights, and use metrics to refine tactics and prove ROI. 
• Work hand-in-hand with Product Marketing, Demand Generation, and Partner Marketing teams to ensure alignment and message consistency across all touchpoints.
• Collaborate closely with our external Partner teams, including ISVs and SIs, to co-create and execute impactful co-marketing programs, joint events, and campaigns.
• Continuously identify opportunities to improve marketing processes and messaging based on field feedback and data. 
• Build strong internal and external relationships, advocate for field needs, and drive alignment across teams.

What we are looking for:

• Proven Experience: 5+ years in Field Marketing or a similar B2B marketing role, ideally in SaaS or technology.
• Strategic Mindset: Ability to develop and execute data-driven marketing strategies that align with sales goals and drive business growth.
• Analytical Skills: Comfortable working with data to measure program performance, generate insights, and optimize marketing tactics for ROI.
• Collaborative Partner: Experience working closely with sales teams and external partners (ISVs, SIs) to deliver integrated campaigns and co-marketing initiatives.
• Creative Problem-Solver: Agile and innovative, with a passion for building programs from the ground up.
• Communication: Excellent verbal and written communication skills to influence and align with internal and external stakeholders.
• Hands-On Attitude: Comfortable taking ownership and being a doer who drives results in a fast-paced environment.
• Location Flexibility: Able to work 4 days per week in our NYC office.
• Willingness to Travel: Able to travel as needed to support regional events and partner engagements.

Additional Job details

The base salary for this position is $130k - $165k annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.

About us:

Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions. The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required.

Since launching with its unique interface, Sigma Computing has added features such as collaboration tools and embedded analytics capabilities. The most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot and a notebook interface for users who prefer