Staff Product Marketing Manager, Creator Monetization

The role

What you'll do

Define the positioning for how linkers earn on Linktree

• Develop clear, differentiated positioning and messaging for Linktree's monetization suite (digital downloads, coaching, courses, affiliate revenue, etc) and what comes next  across linker segments, verticals, and earning maturity levels.
• Translate complex product capabilities into simple value propositions: what linkers can sell, how it works, and why Linktree is the right home for it.
• Build a messaging architecture that scales. Each tool with its own identity, all reinforcing one coherent “earn on Linktree” story.

Shape monetization product strategy with product and growth teams

• Build deep linker personas, from first-time sellers to high-volume earners, to inform how we design, price, and surface monetization products.
• Influence roadmap prioritization with linker demand, competitive gaps, and earning-potential signals.
• Establish frameworks for evaluating new monetization opportunities, balancing linker value with platform economics and strategic fit.
• Act as the voice of the monetizing linker inside the product team, bringing qualitative insight, behavioral data, and competitive context to the table.
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Own go-to-market for linker monetization launches

• Lead end-to-end GTM for new and evolving monetization products and features.
• Define launch strategy (audience segmentation, channel mix, creative direction, and success metrics) across owned, CRM, and in-product surfaces.
• Partner with content, social, and linker marketing teams to tell launch stories that feel real, credible, and linker-first.
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Drive adoption and activation of earning tools

• Identify the moments linkers are most likely to start monetizing, and build the messaging and in-product storytelling to capture them.
• Partner with CRM and lifecycle teams on targeted campaigns that move linkers from awareness to active earning.
• Work with data teams to monitor adoption funnels, surface drop-off points, and iterate on messaging to improve activation rates.
• Develop education and enablement content, from linker guides to case studies, that demystifies selling on Linktree.

Build the competitive and market intelligence foundation

• Maintain a clear view of the linker monetization landscape to sharpen our positioning and flag strategic opportunities.
• Synthesize linker feedback, social listening, and market signals into actionable insight for product and marketing teams.
• Articulate what makes Linktree's monetization offering meaningfully different: the distribution advantage, the audience, the simplicity.

Cross-functional clarity and consistency

• Be the connective tissue across product, growth, brand, and community marketing so monetization messaging is consistent and mutually reinforcing.
• Support localization and global expansion of earning tools with positioning that travels across markets.
• Help internal teams, from support to partnerships, articulate the value of Linktree's earning tools.

What you'll bring

• 8+ years of experience in product marketing ideally with consumer-facing platforms, linker tools, or marketplace/commerce products.
• Deep familiarity with th