Senior Marketing Manager - Segment Lead

 

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

Summary  

We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for our Healthcare Professional (HCP) audience segments. This is an individual contributor role focused on creating targeted, data-driven campaigns that drive awareness, engagement, and adoption of GeneDx’s genomic solutions. You will be responsible for end-to-end marketing plans, content strategy, audience segmentation, measurement plans, and cross-functional collaboration to deliver impactful, omni-channel initiatives in a fast-paced, innovative environment. 

Job Responsibilities  

• Strategic Marketing Leadership: Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments.  

• Audience Segmentation and Persona Development: Define and refine audience segments using data-driven insights to develop detailed personas, ensuring tailored messaging and strategies that resonate with target HCP audiences.  

• Content Strategy Development: Create a comprehensive content strategy that aligns with audience needs, ensuring consistent, cohesive brand and product messaging across channels.  

• Campaign Strategy and Execution: Lead the development and execution of full-funnel, multi-channel marketing campaigns targeting healthcare professionals. This includes building strategic plans and activating tactics across paid and owned channels such as digital ads, email, social media, webinars, conferences, white papers, KOL engagement, trade publications, and digital HCP platforms. Collaborate closely with sales enablement to bring campaigns to life through integrated tools and materials that drive awareness, education, and conversion.  

• Cross-Functional Collaboration: Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging, audience targeting, and overall business objectives.  

• Analytics and Measurement: Develop and execute measurement plans in collaboration with the Marketing Analytics Lead to track & analyze campaign performance and optimize future strategies.  

• Market Insight and Adaptation: Monitor industry trends, competitor activities, and audience behaviors to identify opportunities and refine strategies in real time.  

• Thought Leadership: Position GeneDx as a trusted partner in the healthcare space by delivering compelling, audience-specific messaging that drives meaningful engagement.  
• Process Ownership: Manage approvals and reviews for all marketing materials to ensure compliance with internal and external guidelines. 

People Manager 

• No  

 Education, Experience, and Skills 

• Education: Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred. 

• Experience: 

• 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. Experience in pediatrics is preferred.   

• Proven success in segment marketing, particularly targeting HCPs or similar professional audiences. 

Skills: 

• Strong strategic thinking with a proven ability to develop and execute data-driven marketing plans.  

• Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messagin