Regional VP, Brand Sales - Remote US - East Region (EST)

Summary

For East: *Please note that while this role will operate remotely, it is required that the candidate resides in the East Region and within 50 miles of a major airport. States included in Yelp's defined East Region include: Pennsylvania, New York, Vermont, New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, New Jersey, Virginia, Delaware, Maryland, West Virginia, Kentucky, Tennessee, Mississippi, Louisiana, Arkansas, Alabama, Georgia, North Carolina, South Carolina, Florida, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Ohio, and Wisconsin.*

Are you passionate about working with innovative, nationally recognized brands that don’t have a traditional storefront? Do you thrive in fast-paced environments, driven by the challenge of driving new business while building and developing exceptional teams? Yelp’s mission is to connect people with great businesses, and our Brand team partners with leading brands to deliver cutting-edge digital advertising solutions—powered by the Yelp Audience product—to create meaningful growth and results.

We are seeking an experienced and dynamic Regional Vice President, Brand Sales to lead our non-brick and mortar segment. This leader will directly manage a team of Regional Directors, championing a hunter mentality across the team with a focus on acquiring new business and scaling revenue with accounts that operate beyond the physical retail space. Your experience in coaching senior sales leaders, building world-class sales cultures, and driving growth in a dynamic environment will be critical. This is a pivotal leadership role with significant impact on Yelp’s continued success and offers major growth potential within the Brand team.

Yelp is where you can be part of an empowering mission and build a rewarding career that grows with you. Yelp is powered by a global community of collaborative people with shared values. We’re tenacious individuals who believe in our mission to connect people to great local businesses. Yelp is a remote workplace where your work makes a difference, where you are seen as a whole person, and where you will grow with our support and guidance. If you’re looking for a career (not a job) with a company that is invested in you as a whole person, from personal development, compensation, training, and more, we know just the place.

What you'll do:

• Lead and coach a high-performing team of 3-4 Regional Directors focused on all stages of the sales cycle—from prospecting and pitching top brands to closing new business and expanding long-term partnerships.
• Foster a hunter mindset, driving aggressive new business development strategies highly aligned with non-brick and mortar business models.
• Oversee the creation and implementation of innovative, multi-tiered sales approaches, measurable success metrics, campaign strategies (including leveraging Yelp Audience), and effective attribution solutions.
• Demonstrate proven ability and experience in selling audience solutions powered by deterministic, real-time first-party data, with a clear focus on driving measurable business outcomes.
• Show a genuine passion for leveraging Yelps proprietary 1st data as a unique selling proposition (USP), actively educating clients on the benefits of in-the-moment, first-party data to differentiate offerings and maximize client value.
• Partner with clients to implement and counter last-click attribution objections and incrementality with measurement solutions, leveraging actionable data to inform strategy, demonstrate campaign impact, and optimize future initiatives.
• Use a data-driven approach to assess team performance and analyze client KPI trends; apply these insights to deliver focused sales coaching, support Regional Directors in refining their selling strategies, and drive overall sales improvement.
• Ensure teams consistently meet and exceed quarterly sales goals, holding Regional Directors accountable for pipeline health, forecast accuracy, and closing activity.
• Partner cross-functionally to optimize sales strategies, increase productivity, and drive improvements in process and efficiency.
• Provide regular and transparent updates to executive leadership on team performance, pipeline developments, opportunities, and risks.
• Build and nurture executive-level client relationships to drive strategic sales activities and close complex, high-value opportunities.
• Support the ongoing growth and career development of your direct reports, fostering a collaborative, authentic, and high-performing culture.
• Travel up to 50% as needed to support team and client needs.
• #LI-REMOTE #LI-TU1

What it takes to succeed:

• 10+ years of successfully leading top- tier teams within the digital advertising, brand sales, an