Manager, Social Media Content - Williams Sonoma Home

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. 

About The Team 

Williams Sonoma Home team is made up Merchants, Product Development and Creatives. We are collaborative and multi-functional, bringing the Williams Sonoma Home brand to life across all channels and engage with our customers at every touch point.
 

About The Role 

Williams Sonoma Home is seeking a Content Manager, to work on all aspects of creative content creation. You will be responsible for our social media channels, from both a creative and operational standpoint. You will help with creative and storytelling strategy to help drive growth and sales. The ideal candidate is a social media expert with an interior background, as well as an entrepreneurial nature that jump in on creative projects. This role blends creativity, analytics, and interpersonal skills.\

This is a hybrid role - 4 days/week in our San Francisco office required. 

Responsibilities:
•Create content across social media channels that is relevant, engaging, and an extension of the brand voice for both products and editorial posts
•Ability to shoot and edit compelling Lo-fi video on i-phone on photoshoots and events
•Help plan photoshoots and asset needs to support marketing
•Copywriting skills to write compelling captions for posts in brand voice
•Work closely with internal resources, including the merchant and product team to develop content strategies and executions, while presenting brand voice and editorial perspective
•Identify opportunities for strategic partnerships with external editorial voices
•Stay current with social media trends and best practices across TikTok, Instagram, Facebook, and Pinterest to drive growth and sales
•Analytical skills to track and interpret data on social channels to inform future strategies
•Ability to work with external partners and organize collaborative posts and communicate posting schedules
•Maintain the brand's Social Editorial Calendar, ensuring calendar is up-to-date and messaging is aligned across channels.
•Work with brand leadership on general creative needs and strategy
•Liaise with our internal PR and Brand Marketing teams for seasonal launches and campaigns, as well as facilitate inbound image and product requests
•Partner with Paid Social Team as needed to review posts
•Work with internal merchant teams as needed to secure product for partner seeding

Criteria:
•You have expertise in social media, content creation, influencer marketing and media relations with 5-7 year’s experience working in-house or for an agency
•You have experience with home interior retail brands
•You are a creative thinker, with an eye for strong content and vision for storytelling
•You stay current with social media trends. You are active on TikTok, Instagram, Facebook and Pinterest and know the latest viral videos, music, etc

You can write a caption that is relevant, engaging and an extension of the brand voice
•You take great pride in keeping a pulse on the latest trends in home design and entertaining
•You are flexible to work on our small team as creative needs dictate
•Are a skilled user of Microsoft Office including Word, Outlook, Excel and PowerPoint
•Have experience with Adobe Analytics
•Have experience with content management software

The expected starting pay range for this position is $105,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. 

 

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise