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Looking for motivated, self-starter who likes working in a fast-paced environment! The Product Marketing Lead Develops, directs, and executes the go-to-market approach for the Dental and Vision product category. The Product Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.

What you’ll do…

Reporting to the Director of Channel Development for Individual Dental and Vision, this role is responsible for supporting Individual Dental and Vision growth by having an in-depth product knowledge of our Dental plans and benefits and the ability to communicate this and resolve issues for various audiences at the specific market level.  This position will serve as the product subject-matter-expert for select business partners. Additional responsibilities include supporting product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives. Researches, writes, designs, and edits collateral, training and marketing materials that are effective and appropriate for the intended audience, or partners with Marketing teams to do so. Monitors brand-level competitive intelligence and has a close partnership with business partners to ensure campaigns deliver on stated marketing priorities and goals.

You’ll sweep us off our feet if…

• You are hyper customer focused with an ability to understand complex business models through research and data & analytics.
• You think strategically and deliver creatively – you dream about new ideas and push to think outside the box but are grounded in sharp strategic insight.
• You thrive when working fast, playing well with others, and conquering diverse challenges every day.
• You are a self-starter. You get things done, big or small.
• You are motivated by goals and metrics – and strive to exceed them.
• You are a polished communicator with the ability to leverage data and information in a clear and concise fashion. You are passionate about not just sharing data but telling a story through meaningful insights.
• You thrive in complexity and are ever optimistic.

You’ll make an impact as you…

• Dig into data and guide research to develop deep understanding of consumer insights, understand emerging trends and competitive environment, and contribute innovative ideas for products and marketing solutions.
• Foster relationships with external business stakeholders to generate new business opportunities.
• Guide the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams for a high-growth division of a Fortune 50 company.
• Develop, lead, and facilitate product trainings for internal and external business partners which includes value proposition, product positioning, audience, belief, motivation, needs-based segment targets, and customer benefits.
• Will be a point of issue escalation and resolution for consumers, agents and market leaders and must-see issues thru to resolution and track and close loop with various teams involved.
• Partners with Retail associates and leaders to identify and resolve dental or vision issues while create proactive solutions to strengthen the sales and retention of related to dental and vision products
• Create awareness of network gaps or opportunities and specific needs for recruitment in rural /multi-cultural areas and bring in the Dental Network team as appropriate.
• Establish and track key performance indicators and report outcomes to key stakeholders.
• Consistently deliver superior customer service to partners and be seen as a trusted thought partner demonstrating Humana’s values

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or equivalent work experience
• Experience working in the health care industry.
• In depth knowledge of Dental Plans and Benefits
• 7+ years of business, marketing strategy, growth and/or product experience
• 2+ years of project leadership experience
• Positive track record of driving customer engagement with new products, services, and/or experiences
• Data-driven mindset with an ability to leverage data and insights and translate them into winning marketing strategies.
• Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications.
• Ability to communicate effectively with sales agents, consumers, and executive market leaders.
• Ability to train all levels of the organization on our dental benefits and how they work
• Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders, executive