Principal Manager, Marketing Strategy

About the team

The Marketing Strategy team blends strategic problem-solving with analytical rigor to fuel growth across Zillow's portfolio. Operating as an internal strategy function, we partner closely with senior leaders in Marketing to deliver tangible business impact. Our work spans strategic analytics, audience intelligence, annual planning for Marketing as well as growth strategy for Zillow Elevate, our advertising and publisher business.

About the role

Zillow Group is seeking a Principal Manager, Marketing Strategy to join our Marketing Strategy team. This is a high-impact individual contributor role that sits at the intersection of strategy, analytics, and marketing.

You will serve as a strategic partner to leaders within Marketing and Zillow Elevate, moving fluently between strategic thinking and hands-on analyses to frame problems and develop recommendations. The ideal candidate brings a "strategy consulting" toolkit—structured problem solving, executive communication, and commercial acumen—combined with the willingness to roll up their sleeves and dig into the data.

Key Responsibilities

• Lead strategic projects: Lead discrete, high-impact initiatives that blend strategy and analytics across the team's portfolio. Projects may include deep-dives on Elevate yield optimization and product opportunities, as well as broader Marketing topics such as audience segmentation or data-driven decisioning.

• Drive Elevate growth strategy: Serve as the dedicated strategic partner for Zillow Elevate, providing always-on strategic support to deliver and refine the growth strategy. Partner with Elevate business leaders to ensure effective execution against near- and long-term vision, as well as proactively identify and resolve growth risks.

• Deliver data-driven insights: Conduct hands-on qualitative and quantitative analyses to inform and validate opportunities, including growth modeling and external research. You will be expected to use data to pressure-test hypotheses and support your recommendations.

• Cultivate strong relationships: Build effective working relationships with key leaders in Zillow Elevate and Marketing to shape recommendations with appropriate context, drive successful adoption, and deliver impact.

• Craft clear communication: Synthesize recommendations into clear, concise, and compelling narratives for senior leadership to drive decision-making.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $153,600.00 - $245,400.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $145,900.00 - $233,100.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• Experience: 10+ years of relevant experience, with 3+ years in strategy consulting, corporate strategy, or a dedicated strategy role within a business or technology organization. Familiarity with marketing or advertising is an added bonus.

• Education: MBA or Master's degree in a relevant field (e.g., Economics, Finance, Business Analytics) is preferred.

• Strategic: Proven ability to deconstruct ambiguous business problems, develop structured frameworks, and connect recommendations to tangible business outcomes.

• Analytical: Analytically fluent—you are comfortable conducting analyses, building models, and interpreting data to drive recommendations. Working fluency in SQL is preferred; proficiency in Python or visualization tools (e.g., Tableau) is a nice-to-have.

• Driven: Demonstrated ability to operate independently in an unstructured environment, managing multiple workstreams and stakeholders without consta