Senior Manager, Social & Content

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

POSITION SUMMARY

The women’s health brands at Pharmavite are rapidly growing with an innovative, omni-channel focus on addressing women’s health challenges through scientifically validated, naturally derived solutions that treat common healthcare needs and improve their quality of life.

We’re looking for a strategic and creative Senior Manager of Social & Content to lead the vision, strategy, and execution across Uqora’s organic social, YouTube, learning center, and public relations efforts.

This role will own how Uqora shows up in the world — shaping our brand voice, storytelling, and cultural relevance across channels. You’ll partner closely with internal teams and external agencies to develop content that educates, inspires, and drives meaningful engagement, while also expanding Uqora’s reach through earned media and partnerships.

This is a highly cross-functional and high-impact role, ideal for someone who thrives at the intersection of strategy, creativity, and execution.

KEY RESPONSIBILITIES

Strategy & Leadership

• Own the overarching organic and earned media strategy, including organic social (Meta and TTS), YouTube, learning center (blog), brand community movements, and PR.
• Define channel roles, content pillars, and messaging frameworks aligned with brand and business goals.
• Identify new opportunities to expand reach, relevance, and community engagement across platforms.
• Set clear KPIs and measurement frameworks to evaluate performance and optimize over time.

Content & Channel Management

• Lead external and internal partners in the development and execution of always-on and campaign-based content across Instagram, TikTok, YouTube, and emerging platforms.
• Oversee YouTube strategy, including editorial planning, creator partnerships, and content performance optimization.
• Partner with search expert and agency to develop engaging content for the website that drives SEO / AEO.
• Ensure all content is on-brand, educational, engaging, and rooted in audience insights.
• Partner with Growth and Creative teams to align organic efforts with broader marketing initiatives.

PR & Earned Media

• Partner with internal comms team to drive Uqora’s PR strategy.
• Manage internal and agency partners to secure high-impact media coverage, partnerships, and brand moments.
• Identify and activate timely cultural and editorial opportunities to elevate brand visibility.
• Support product launches and key campaigns with integrated earned media plans.

Agency & Partner Management

• Lead and manage relationships with external agencies (social, content, PR).
• Provide clear briefs, strategic direction, and feedback to ensure high-quality execution.
• Hold partners accountable to performance goals and timelines.
• Continuously evaluate and optimize agency structure and resourcing.

Analytics & Optimization

• Track, analyze, and report on performance across channels (engagement, reach, growth, earned media impact).
• Translate insights into actionable recommendations to improve content and strategy.
• Stay ahead of platform trends, algorithm changes, and best practices.

QUALIFICATIONS

• 8-10 years of experience in organic social, content strategy, and/or PR, ideally within health/wellness or consumer brands.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or a related field preferred.
• Proven experience owning and scaling organic social and/or YouTube channels.
• Strong understanding of PR and earned media strategy, including managing agencies.
• Experience developing content strategies that drive both engagement and brand affinity.
• Highly strategic thinker with the ability to execute and get into the details when needed.
• Strong creative instincts and a deep un