About Prove 

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.   

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team! 

Title: Senior Director, Product Marketing

Department: Marketing

Reports To: Chief Marketing Officer

FLSA Status: Exempt

Location: New York, NY

 

Job Summary

We are seeking a Director / Senior Director of Product Marketing to play a critical role in shaping how Prove positions and grows its product portfolio. As a key member of the marketing leadership team, you will define the strategy, messaging, and go-to-market execution that drives awareness, adoption, and revenue impact.

This is a high-visibility, high-impact role where you will not only define product marketing strategy but also build, mentor, and expand the product marketing team. You’ll collaborate closely with Product, Revenue, and the broader marketing team to ensure our campaigns are guided by the right messaging and market insights.

 

Key Responsibilities

• Lead & Build the PMM Function – Hire, mentor, and scale a high-performing product marketing team.
  
  
• Strategy & Positioning – Distill complex product capabilities into clear messaging frameworks and differentiated positioning.
  
  
• Enablement – Equip sales and product teams with the right competitive intelligence, messaging, and tools to win.
  
  
• Market Insights – Conduct research on customers, competitors, and trends to inform product strategy and GTM execution.
  
  
• Campaign Collaboration – Partner with the Demand Generation team to guide integrated campaigns that drive pipeline and adoption.
  
  
• Product Launches – Lead go-to-market planning and cross-functional execution for new product and feature launches.
  
  
• Metrics & Reporting – Define and monitor KPIs that measure product marketing’s impact on growth and pipeline.
  
  
• Evangelism – Act as a thought leader internally and externally, building awareness of Prove’s solutions and vision.
• Culture & Values – Serve as a culture carrier, embodying Prove’s values of innovation, accountability, and customer obsession.

 

Experience & Qualifications

• 10+ years of product marketing experience, with leadership experience in high-growth B2B technology companies (fintech, fraud prevention, payments, or commerce tech a strong plus).
• Proven success building and leading product marketing teams.
• Track record of driving measurable business impact through positioning, GTM execution, and sales enablement.
• Strong collaborator with cross-functional experience working alongside Product, Sales, and Demand Gen teams.
• Excellent storyteller with the ability to simplify complexity into compelling narratives for executive and technical audiences.
• Bachelor’s degree required; MBA or equivalent experience a plus.
• Promote, maintain and enhance our cultural values of humility, passion, inclusion, and leadership.
• Strong passion for learning about our products and markets through in-house and external training.

 

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and s