Marketing Manager – Car Sales

Location: Romania, Remote / Hybrid

Role Description

We are looking for an experienced Marketing Manager with proven expertise in the automotive sector, specifically second-hand car sales. The ideal candidate will lead marketing efforts with a strong focus on customer journey improvements, from ad exposure to conversion on the Klass Wagen website.

This role requires the ability to build from scratch in a fast-paced environment, manage multiple stakeholders, and coordinate effectively with external agencies to deliver measurable impact.

What we offer

• Competitive salary and performance-based incentives
• Opportunity to shape the marketing strategy for Klass Wagen’s growing car sales business from the ground up
• Professional development and growth opportunities
• A dynamic, entrepreneurial environment with exposure to senior leadership.
• Flexible working arrangements.

Key Responsibilities

• Design and execute a comprehensive marketing strategy for car sales with a focus on digital channels
• Optimize the customer journey: from ad impressions to website visit, lead generation, and in-person visits to Klass Wagen branches
• Manage relationships with external agencies (digital, creative, media) to ensure high performance and ROI
• Develop and implement lead-generation campaigns using performance marketing, SEO/SEM, paid social, and display advertising
• Continuously test and optimize landing pages, website UX, and conversion funnels to maximize lead-to-customer ratio
• Analyze campaign and website performance using analytics tools, providing actionable insights and regular reporting to management
• Collaborate with sales, operations, and product teams to ensure brand consistency and smooth alignment between marketing campaigns and business goals
• Monitor market trends in automotive and second-hand car sales, identifying opportunities for differentiation.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. Master’s is a plus.
• Proven experience in automotive marketing, with specific knowledge of second-hand car sales strongly preferred
• Hands-on experience in digital marketing, customer journey mapping, and performance optimization
• Track record of working with external agencies in fast-paced environments.
• Strong analytical skills with proficiency in Google Analytics, CRM, and marketing automation tools
• Excellent project management and organizational skills
• Fluent communication skills in English; other languages like German, Hungarian, Portuguese are a plus.

About Us

Klass Wagen is a trusted brand in mobility solutions with over a decade and a half of experience in the automotive sector. Expanding beyond car rentals, we are building a strong presence in car sales, offering customers reliability, transparency, and value. We are seeking a Marketing Manager who can accelerate our growth in this segment by building digital-first strategies that connect our advertising investments with a seamless online-to-offline customer experience.