Director, Influencer Marketing (Temp)

Job Description

Hello, Blue Hour 

Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles. 

At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow. 

What You’ll Do 

15% - Campaign Management 

35% - Strategic Oversight & Thought Leadership 

25% - Team Supervision 

15% - Creative Strategy & New Business 

10% - Insights & Marketing   

Job Summary 

The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.  

The role of the Director, Influencer within Blue Hour Studios is to oversee the strategy and execution of influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs, using their rich account and influencer strategy experience and strategic direction to translate key business objectives into clear and concise deliverables. 

This position reports to the Vice President, Influencer, and will direct and oversee all social media and influencer/creator programs. They will work closely with the team to guide the development of proposals and content, oversee the contracting and execution of campaigns, manage the influencer marketing team and its administration, and drive the analysis of campaign results to inform future strategy. The ideal candidate is passionate about the social ecosphere, actively participates within it, and deeply understands the social/digital media landscape. 

Main Duties and Responsibilities 
15%      Campaign Management: 

• Lead the strategy and oversee the development, execution, and production of annual and seasonal influencer campaigns in partnership with internal and external business partners. 

• Direct the vision for influencer identification and outreach, ensuring alignment with brand safety, audience demographics, and campaign objectives. 

• Drive the development of strategic campaign briefs that provide clear direction for clients and influencers. 

• Oversee the curation and presentation of influencer recommendations, providing strategic rationale to clients for ranking and approval. 

• Own the analytics and reporting function for campaigns, translating performance data into actionable insights and strategic recommendations for future initiatives. 

• Manage the influencer marketing team in the daily execution of campaigns, providing mentorship, guidance, and st