Sr. Marketing Manager, Fashion Social Media, Amazon North America Stores Marketing, Amazon North America Stores Marketing

The Social Center of Excellence team is seeking a highly-motivated, self-directed, social-savvy Sr. Marketing Manager, Social Media to define and manage strategic brand direction rooted in consumer research and insights across social media programs. As an avid social media user, this individual is knowledgeable in the latest social media trends and understands how to connect with Gen Z and Gen Alpha. You will work closely with numerous internal and external teams in order to support key initiatives and events. The individual in this role has a proven track record managing integrated campaigns from end to end with the ability to act agilely with priorities quickly pivoting. You are equally creative and analytical, developing highly engaging and elevated content that drives performance across KPIs, including driving follower growth, impressions, traffic, engagement rate, and revenue.

This critical team member will demonstrate strong ownership and maintain clear and concise communication across all levels of leadership. They are an excellent problem solver, identifying priorities, managing multiple work streams, anticipating and managing potential blockers to achieve goals and complete milestones. They thrive in a fast-paced and ambiguous environment managing multiple, competing priorities simultaneously with meticulous attention to detail. This individual will be a subject matter expert in working on large 360-degree marketing campaigns with a knack for uncovering consumer insights that inform strategy development.

Key job responsibilities
• Work in partnership with social program leaders to develop campaign architecture and strategy across keys social platforms (key focus on TikTok, YouTube, Pinterest, and Instagram) and multiple handles.
• Own social marketing content calendar creation and management, as well as communication and partnership with internal teams Vendor Management, Product Management, Merchandising, and Category Marketing.
• Lead market research and insights, partnering with internal customer insights team (Design and Research), to determine annual, seasonal, and quarterly brand messaging and priorities.
• Synthesize findings and translate into actionable marketing strategies.
• Work with the creative team to brief on seasonal and quarterly priorities rooted in consumer research, social trends and insights.
• Develop and manage consumer moments and mindset matrix in order to determine cultural priorities that align to our core consumer’s life stages.
• Stay up-to-date on consumer research and market trends to understand brand positioning, focusing on brand perception, product selection, value proposition, price points, delivery speed, etc.
• Monitor and report on brand health metrics, determining which KPIs to keep a pulse on.
• Conduct competitor analyses and brand lift studies in order to identifying growth opportunities in the space, creating competitive reviews and situational analyses.
• Manage end-to-end program management experience.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/