Senior Associate Consumer Insights & Analytics TXU Energy

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Summary

Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.

You may not be familiar with the name Vistra, but you probably know of our eleven retail brands. We are a Fortune 275, publicly-traded, fast-growing, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

As a Senior Associate of Consumer Insights & Analytics, you’ll design and execute original consumer research projects, analyze data, and synthesize insights. Collaborating across teams throughout the organization, you’ll identify opportunities and lead initiatives to build strategy, optimize marketing performance, and improve customer experience.

Job Description

A Day In The Life Of A Senior Associate of Consumer Insights & Analytics

• Proactively explore quantitative and qualitative data to uncover consumer needs, emerging behaviors, and key drivers of brand, marketing, and experience performance.
• Translate ambiguous business questions into clear learning objectives, research designs, and analytic approaches.
• Serve as a strong advocate for the customer, promoting deep consumer understanding across the organization and influencing decisions that shape the customer experience.
• Own and evolve ongoing marketplace tracking studies to inform strategy, identify opportunities, and measure the impact of key initiatives.
• Design and develop research instruments including surveys, discussion guides, usability labs, and mixed‑method studies aligned to business goals.
• Use SQL, Python, and other tools to interrogate complex datasets, combine sources, handle missing data, and test hypotheses.
• Synthesize findings across data sources to identify patterns, tensions, and opportunities—not just report results.
• Develop clear, compelling narratives that connect insights to business implications and recommendations for senior leaders.
• Manage research vendors and projects end‑to‑end, ensuring rigor, timeliness, and relevance.
• Partner closely with marketing, product, digital, and CX teams to inform experience design, campaigns, and strategic initiatives.
• Continuously seek out new methodologies, tools, and ways of working to raise the bar on insight quality and impact.
• Stay abreast of latest research methodologies and leverage these techniques to address key business issues. Experience with advanced research techniques. Familiarity with AI‑assisted research, automation, or insight generation.

What You Will Need:

• 5+ years of experience in consumer insights, market research, analytics, or a related field.
• Strong analytical foundation, with hands‑on experience extracting, shaping, and analyzing data using SQL, Python, or similar tools.
• Experience applying statistical and analytical techniques to generate insights that inform real business decisions.
• Fluency in data visualization and storytelling (e.g., Power BI), with an eye for clarity and impact.
• Demonstrated curiosity and learning agility; asks thoughtful questions, challenges assumptions, and seeks to understand the why behind the data.
• Ability to synthesize complex analyses into clear, persuasive insights that resonate with both technical and non‑technical audiences.
• Solid grounding in brand research, ad testing, and marketing measurement, with an understanding of how insights drive campaign and experience decisions.
• Experience with quantitative research methodologies, including questionnaire design, trackers, brand equity, and new product testing.
• Strong written and verbal communication skills, with high standards for rigor, clarity, and relevance.
• Proven ability to manage research projects and external partners with accountability and attention to detail.
• Strong work ethic and ownership mindset.
• Collaborative approach, with the ability to work effectively across teams while confidently representing the consumer point of view.
• Interest in staying cu