Senior Manager, Retail Commerce

The Senior Manager, Retail Commerce, is a senior leadership role responsible for scaling the retail program to deliver Industry-Leading Studio Unit Economics and ensuring Studio Profitability First across the entire franchise network. This role shifts focus from traditional merchandising to developing and deploying precise operational Proven Playbooks: Easy & Optimized. Reporting to the VP of Growth Marketing and Digital, the manager ensures the retail program enhances the Omnichannel Journey and contributes to brand awareness, loyalty, and the aspiration of leading the way as the #1 Franchisor dedicated to Women's Wellness.

The Senior Manager, Retail Commerce, leads all operational strategy, planning, supply chain, and execution oversight across Franchise Studios, Company Owned Studios, E-commerce, and Wholesale channels. This role also owns full end-to-end digital execution of the barre3 retail program, including day-to-day site merchandising, product management, order operations, and e-commerce analytics.

KEY JOB RESPONSIBILITIES:

1. Operational Planning & Profitability (Studio Profitability First)

• Planogram & Visual Execution Strategy: Develop standardized, data-backed retail planograms and visual merchandising guidelines for all studio types (Company Owned and franchise). Ensure these are created, documented, and communicated as Proven Playbooks: Easy & Optimized.
• Inventory & Margin Strategy: Develop and implement the overarching strategy for inventory management, including full-price and markdown strategies across all channels (studio, e-commerce, wholesale) to maximize margins and achieve Studio Profitability First.
• Supply Chain Oversight: Manage the retail supply chain strategy, including vendor relationships, inventory transfers, logistics, and warehousing to ensure efficiency and cost control.
• Warehouse Management: Own alignment, relationship management, and coordination with the warehouse to ensure accuracy, optimization, and timely order fulfillment.
• Financial Reporting: Own monthly financial reporting, providing data-driven analysis of sales, margins, sell-through, and inventory health to the leadership team, aligning with the strategic pillar of Leading with Data.
• Accounting Reconciliation: Independently own accuracy for forecasting, budgeting, and inventory levels in coordination with the accounting team
• Mariana Tek Sync: Assist in ensuring the digital inventory reflects accurately in the broader POS ecosystem where applicable.
• Digital Execution & Site Merchandising
• Shopify Content Management: Take full ownership of day-to-day digital operations, including new product uploads, high-res imagery management, and tagging for searchability.
• SKU & Meta Management: Execute the end-to-end setup of all new products and maintain perfect data integrity for SKUs.
• SEO Optimization: In partnership with the Performance Marketing team, write and optimize all product descriptions and meta-tags to drive organic site traffic.
• Digital "Planograms": Maintain the visual flow of the Shopify shop and wholesale sites, ensuring "Always in Stock" items and seasonal collections are featured according to strategy.
• Site Audits: Conduct weekly walkthroughs of the site to fix broken links, update out-of-stock statuses, and ensure promotional banners reflect current campaigns.  
• Campaign Setup: Build and test discount codes and automated promotional triggers for national and seasonal sales.  
• Price Adjustments: Execute markdown strategies and clearance pricing in the Shopify/ecommerce backend. 
• Order Flow Troubleshooting: Act as the liaison between customer service and the warehouse to resolve any technical issues preventing order fulfillment. 
• Marketing Sync: Work with the Digital Marketing team to ensure landing pages align with email and social media “Coming Soon” campaigns.
• Cross-Functional Asset Coordination: Work collaboratively with Creative, Marketing, and Production teams to ensure timely creation of assets required to support seasonal launches. 

2. Program Management & Franchise Success

Franchise Playbook Deployment: Own the content development and delivery of all ongoing retail education (Owner’s Digest, The HUB content, Franchise Calls, training) to ensure the network can successfully implement the Proven Playbooks: Easy & Optimized and receive Business Coaching for Success.

• System Integrity: Manage the operational integrity of retail in Mariana Tek (POS) and other inventory systems across the network, ensuring accuracy and ease of use for franchisees.
• Communication: Serve as the main strategic Retail communication liaison with Owners, fielding emails and calls as required to provide leadership and clarity on operatio