Head of CRM Salesforce (Remote Friendly)

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.es

Why join us?

📊 Real impact – We help doctors help patients. Your work truly makes a difference.

📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

💰 Pre-IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us.

✨ Shape the future, sustain growth – Make a difference now *and* build for long-term success.

Job Description

As the Head of CRM (Salesforce), you will play a pivotal role in leading the strategic vision and optimization of Salesforce to serve as a key enabler of business growth. Additionally, you will oversee system integrations, reporting, change management. and the development of a high-performing CRM team. This position requires a blend of technical expertise, cross-functional collaboration and leadership to drive process efficiency, data integrity, and automation.

How will you make an impact?

• CRM Strategy & Leadership: Define and implement the long-term Salesforce strategy to support GTM teams in driving efficiency, automation, and data-driven decision-making.
• Salesforce Optimization: Lead the architecture, customization, and enhancement of Salesforce, ensuring alignment with global sales, customer success, and operations processes.
• Cross-functional Collaboration: Partner with sales, customer success, marketing, finance, and product teams to standardize CRM workflows, ensuring seamless execution across 13 countries.
• Global Process Standardization: Establish best practices for lead management, sales pipeline tracking, customer onboarding, retention, and expansion processes in Salesforce.
• CRM Governance & Data Integrity: Develop and enforce governance policies for data quality, security, and compliance while ensuring integration with external tools such as HubSpot, Outreach, Demodesk, and Talkdesk.
• Implementation & Change Management: Oversee the global Salesforce migration, ensuring structured rollout, stakeholder engagement, training, and adoption across multiple markets.
• Reporting & Leadership Visibility: Define and implement key performance indicators (KPIs) and dashboards to provide real-time insights into sales and CS operations, improving leadership decision-making.
• Technical Oversight & Scalability: Manage CRM system configurations, integrations, automation (Flows, Approval Processes), and API-based connections to enhance efficiency and scalability.
• Team Leadership & Development: Lead and mentor the SalesForce  team, fostering a culture of continuous learning, best practices adoption, and innovation.
• Vendor & Budget Management: Oversee Salesforce-related vendor relationships, contract negotiations, and budget allocation for Salesforce and connected tools.

Qualifications

What will help you thrive?

• Expertise in Salesforce: Proven experience managing large-scale Salesforce implementations, preferably in a SaaS or multi-market business environment.
• Leadership Experience: Strong managerial background with experience leading technical and cross-functional teams.
• Global CRM Strategy: Ability to standardize processes while balancing regional market needs, ensuring efficiency across diverse GTM teams.
• Technical Knowledge: Hands-on experience with Salesforce Sales & Service Cloud, automation (Flows, Process Builder), integrations (APIs, middleware, GIT / GitHub), and data management.
• Analytical & Problem-Solving Skills: Strong data-driven mindset, capable of identifying trends, optimizing processes, and improving CRM efficiency.
• Stakeholder Management: Ability to influence and align executive leadership, regional sales/CS teams, and operational stakeholders on CRM strategy and execution.
• Project Management Expertise: Experience leading complex CRM migration projects, managing timelines, resourc