Strategic Marketing Program Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. 

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. 

Strategic Marketing Program Manager

Why We Have This Role

We are seeking a dynamic Strategic Marketing Program Manager to lead the planning, execution, and management of key marketing programs across multiple functions, including Field & Demand Generation, Product Marketing, Customer Marketing, and more. This role will require collaboration with various departments to develop comprehensive marketing strategies that integrate all activities to achieve collective goals.

How You’ll Find Success

• Take initiative: Understands project goals and context, then proactively drives efforts to ensure successful outcomes.
• Communicate effectively: Uses clear and adaptable communication styles to foster trust and understanding among team members, ensuring alignment on objectives and expectations.
• Problem solve & adaptability: Remains calm and resourceful in uncertain situations, quickly devising effective solutions and adjusting plans as necessary.
• Plan strategically: Develops clear, actionable plans by evaluating options and identifying the best strategies to achieve project goals.
• Build cross-functional collaboration: Cultivates an inclusive team environment that values diverse perspectives, encourages collaboration, and supports each member’s contributions.
• Foster Growth: Embraces a growth mindset by taking on challenges that extend beyond comfort zones, mentoring team members, and advocating for their developmental needs.
• Drive stakeholder alignment: Works to create consensus among collaborators and stakeholders, clearly distinguishing essential components from optional ones to enhance project efficiency and impact.

How You’ll Grow

• Manage global projects that involve different regions and countries, helping you work with diverse teams and tackle international challenges.
• Oversee the end-to-end the process for priority projects, including timelines, budgets, and resources for marketing and brand campaigns 

Things You’ll Do

• Develop and refine the program and project management processes within the marketing team, fostering a culture of best practices, continuous improvement, and professional development in program management methodologies.
• Plan and execute integrated marketing initiatives that align all marketing activities across teams, improving overall campaign effectiveness.
• Increase accountability and coordination by defining clear goals and milestones for each program, implementing measures to analyze and optimize effectiveness, leading to better performance tracking.
• Strengthen partnerships across internal and external teams by establishing and maintaining relationships with partners, vendors, and marketing service providers to improve program execution and resource efficiency.
• Create visibility and improved communication by regularly updating senior management on program progress and outcomes, highlighting contributions to overall business goals for increased transparency and support.
• Mitigate risks by identifying potential blockers and issues early on and implementing strategies for mitigation to ensure projects stay on track and meet deadlines.
• Effectively prioritize activities, set deadlines with contributors, and ensure timely achievement of all project milestones, enhancing the quality and delivery of marketing materials.

What We’re Looking For On Your Resume

• 5-12 years of relevant experience in project or program management
• Experience or background in marketing preferred
• Familiarity with project management tools (e.g., Asana, Wrike, Workfront, Coda)
• Strategic Thinking: Abilit