Digital Content Specialist, College of Nursing, Full-time, Hybrid

Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL

 

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to over 50,000 students, 11,000 faculty and staff and 332,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”

 

With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, global leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC’s momentum has never been stronger. UC’s annual budget tops $1.65 billion and its endowment totals $1.8 billion.

About the Department

The University of Cincinnati (UC) College of Nursing (CoN) has been at the forefront of nursing education for more than 130 years. Our goal at the UC College of Nursing's marketing department is to work on several fronts to raise awareness of the college's programs and initiatives with prospective students, donors, alumni, and the Greater Cincinnati community. We work collaboratively with other departments within the college and university to develop and execute the plans and strategies to accomplish that.

Job Overview

The College of Nursing is seeking a full time Digital Content Specialist to join its Marketing Unit.  Under general supervision of the Director of Marketing & Publications, this position will play a crucial role in enhancing the online presence of the college through the development and implementation of a comprehensive digital marketing plan and content strategies. This position offers a hybrid work schedule. The designated off-site location must be in the tristate area of Ohio, Kentucky or Indiana. 

Essential Functions

• Create, copy edit and publish engaging content and compelling copy for distribution across multiple channels, including articles, blog posts, emails, social media posts, videos, etc. 
• Manage website and social media platform.
• Develop, manage and analyze performance of college’s digital editorial calendar, making recommendations on opportunities and improvements.
• Responsible for website updates and social media strategy development. Leverage website and social media channel analytics data to optimize digital strategies. 
• Enforce the university’s web style guide, and advocate for the CMS.
• Serve as a resource for standards, best practices and guidelines around brand, visual identity, information architecture, content, and accessibility. 
• Act as the liaison between the college and central Digital Communications team.  
• Perform related duties based on departmental need. This job description can be changed at any time.

Required Education

• Bachelor’s Degree.
• Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

• One (1) year of relevant work experience in content creation, web content management, social media management, or marketing communications.
• Knowledge of HTML, CSS and Adobe Creative Suite. 
• Understanding of Web Content Accessibility Guidelines (WCAG).

Additional Qualifications Considered

• Experience with SEO tools and Google Analytics.
• Strong verbal and written communication skills.
• Excellent multitasking and analytical skills.
• Highly developed attention to detail.

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.

Application Process

Interested and qualified applicants must apply online and include:

• Cover letter of interest
• Current CV/Resume

 

All certifications and other documentation can be uploaded using the Additional Documents section in the application. Applications without a cover letter and CV/Resume will not be considered for the position.

Compensation and Benefits

UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.

• Competitive salary range of $48,000 - $55,000 dependent on the candidate's experience.
• Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
• Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
• Financial security via our life and long-term disability insuran