Senior Marketing Manager

Company Description

Salary Band: $100-$120k 

Fund services | Corporate | Capital markets | Private client | Regulatory & Compliance

We help clients succeed by unlocking new value through expertise, trust and scale. We deliver solutions that solve complex challenges faced by asset managers, financial institutions, corporates, high net-worth individuals and family offices.

With a curious mindset, we ask the right questions to get to the right solution, faster. We collaborate to win together, sharing successes and shaping the future of our global business. Our culture of support and recognition provides the tools and opportunities for you to grow, while unlocking the most value for our clients and making your mark with Ocorian.

Expertise: We deliver specialist, tech-enabled solutions for our clients grounded on deep industry expertise.

Trust: We’re a trusted partner to over 8,000 clients globally. We are proud to have long-lasting partnerships with our clients.

Scale: With more than 1,500 colleagues, we operate across 20+ countries, our scale enables us to support our clients globally and locally, providing a seamless client experience across borders and service lines.

Job Description

Purpose of the Role

Our Group Marketing function is core to Ocorian’s growth. We generate leads to drive revenue opportunities, we create platforms for our people to develop influential relationships, and we own and promote our brand reputation in the market. With our sights set on growing our business in the United States, we now require a senior marketing manager to join our team in either Dallas or New York.

You’ll use your expertise, experience and energy to take our marketing activity in the US to the next level through marketing planning and campaign execution to ensure we consistently and competitively promote our services and products across various channels.

This role involves shaping and developing the company's brand presence in the US, including the website, social media platforms, email marketing, and digital advertising campaigns.

The Senior Marketing Manager will collaborate with cross-functional teams and senior business stakeholders to develop and execute marketing plans that align with the company's goals, enhance customer engagement, and increase brand awareness across different audiences.

By leveraging data-driven insights and innovative digital tools, the Senior Marketing Manager will play a crucial role in achieving the company's growth objectives and maintaining a competitive edge in the market.

Main Responsibilities 

• Develop and implement a robust marketing plan for our US service lines
• Shape a long-term brand development plan for Ocorian in the US market
• Campaign management, including supporting major industry and owned events
• Supporting marketing communications, internally and externally
• Working collaboratively with the digital, CRM and data management teams
• Supporting marketing integration during acquisitions
• Lead generation management – campaigns and website
• Reporting and tracking of US marketing performance
• Third party agency management
• Manage the US marketing budget

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Qualifications

Knowledge, Skills & Experience

These responsibilities require a blend of creativity, strategic thinking, and data-driven decision-making to effectively engage target audiences and drive the company’s brand forward. It is a significant and exciting opportunity to shape our future and grow our business from the outside in. The role requires that we pivot focus and energy towards clients and the marketplace.

• Experience: 5 - 10 years’ experience in a marketing role ideally in Financial Services
• Knowledge: Knowledge of funds, regulatory and compliance, capital markets or corporate services highly desired. In depth knowledge of current marketing trends.
• Marketing automation: Proficiency with tools like HubSpot, Marketing Cloud, Marketo, or similar.
• CMS experience: Working knowledge of Drupal, Expression Engine, WordPress, or similar CMS platforms.
• Salesforce experience: Experience with Salesforce is a significant advantage.
• Analytics tools: Proficiency with GA4 and Google Search Console.
• Design skills: Basic Photoshop capabilities are a plus.
• Project management: Managing multiple stakeholders and activities to a deadline. Experience with project management tools such as Asana or Monday.
• Advertising: Experience with LinkedIn Ads.