Digital Account Manager

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value.

With more than 4,100 employees, we're headquartered in Columbia, MD with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, we joined the Dentsu Network.

Job Description

The Digital Account Manager aids the team with all aspects of the account and account management. You will learn and operate Merkle processes and take heavy administrative burden off more senior account team members allowing them to focus on supervising client deliverables, as well as support all levels of the account team, clients, and vendors.

You are a strategic thinker with a deep understanding of audience behavior, analytics, and content marketing. You will work closely with the content, marketing, and product teams to develop and execute strategies that attract, retain, and engage our target audience.

You have experience growing audiences, increasing engagement, and driving conversions and have experience with identifying new opportunities for audience growth, testing new strategies, and optimizing existing ones. You will support the project management cycle by keeping and distributing meeting minutes, status reports, organizing project documentation and monitoring project statuses under the direction of account managers.

You will report to our Senior Client Director.

Key Responsibilities

You will be responsible for tracking jobs, meeting coordination and scheduling, routing work activity through internal and external channels in partnership with account managers and supporting overall client needs. You help support both the internal Merkle team and clients for tactical delivery/or project status by ensuring marketing and support activities are completed.

• Assist the account team on all aspects of the account to assure execution of deliverables
• Demonstrate growing understanding and implementation of internal processes
• Develop and execute audience growth strategies across multiple platforms
• Analyze audience data to inform content and marketing strategies
• Collaborate with content, marketing, and product teams to align efforts
• Help implement client direct mail and email marketing campaigns
• Attend internal and client-facing status meetings and update status reports
• Provide support to the account management team, including development and organization of meeting materials
• Work with analytics tools to track performance and ROI
• Prepare and present reports to senior management

Qualifications

• Bachelor's degree, or equivalent
• Minimum 2 years' experience in a client-facing role
• Minimum 1 year experience in audience development or a similar role
• Building project plans and assisting with onboarding new clients
• Ability to analyze and interpret data to inform strategies
• Strong project management skills
• Data delivery, reporting, and analysis
• Tagging and interpreting tagged data

This position is remote friendly.

Additional Information

The anticipated salary range for this position is $51,000 - $83,375 /year.

Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth