Marketing and Solutions Senior Specialist, SAP Business Technology Platform

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Marketing and Solutions Senior Specialist, SAP Business Technology Platform

 

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

 

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

 

Position Overview:

The SAP Business Technology Platform (SAP BTP) Marketing and Solutions organization creates compelling positioning, messaging, and content to help buyer’s buy and sales sell. The team acts as buyer and market experts in the platform and technology space influencing and supporting solution innovations, marketing strategies, integrated demand programs, and external company perception.

 

The platform market is growing and evolving rapidly as organizations rely on technology to fuel digital transformation, integrate SAP and third-party systems, gain insights from data to enable applications that drive essential business processes, and delight end users. In this role as Marketing and Solutions Senior Specialist for SAP Business Technology Platform, your primary focus is to be a market, audience, and subject matter expert in the platform and cloud infrastructure domain, creating compelling positioning and messaging, driving product innovation, and creating business plans and content targeting key buyers and users including Developers, Enterprise Architects, C-level IT executives. This is an exciting opportunity to be a core part of the team driving growth for SAP’s next generation of cloud capabilities and work collaboratively across Marketing and Solutions, Product, Sales, and Engineering teams.

 

Key Responsibilities:

• Market and Business Situation - Understand the market economics, whitespace and opportunities, and business objectives in target markets
• Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field.
• Demand Generation Planning - Contribute to Integrated Marketing Management on program build through messaging, positioning, content, offers and respective solution/industry expertise
• Thought Leadership and Evangelism - Serve as a public voice to the market, and act as a solution evangelist
• Product Innovation - Advocate for the customer and provide market insights to influence and drive product innovation
• Value Proposition - Create compelling and differentiated positioning, messaging, and personas for key buyer audiences
• Technical Marketing – Provide guidance and insight to help streamline and simplify commercialization of SAP BTP
• Develop Core Assets and Offers - Develop customer and partner facing assets and ensure respective rollout and availability to marketing program managers and digital execution teams
• Customer Success – Help recruit and create compelling customer references and submissions for customer awards (SAP, industry, and analyst)
• Influencer/ Analyst Management - Perform activities to support strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e., social media) to deliver thought leader messages into the market.

 

Requirements:

• Bachelor’s degree (or equivalent) in a technology or engineering field, and B2B marketing
• 5+ years solution/product marketing/management experience in the B2B software industry
• 5+ years in content creation of strategic and customer facing assets.
• Strong understanding and usage experience with platform technologies such as: BI/analytics, integration software, application developm