Director, US Comirnaty Adult Advanced Customer Lead

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health.

Join the team that contributed to ending the COVID-19 pandemic.  It’s a testament to our collective innovation, dedication, and agility to contribute to humanity.  Our efforts not only brought hope and healing to millions but also forged a path for a safer future.  Now, we’re embarking on the mission to build the COVID-19 immunization market post-pandemic as we remain vigilant against the mutating virus.  Come and craft a legacy of enduring impact as we shape a healthier world.

Reporting to the Vice President, US Comirnaty Adult Brand Lead the US Comirnaty Adult Advanced Customer Channel Lead will play a pivotal strategic and tactical leadership role, working in close collaboration with the Account Management team to successfully drive Comirnaty uptake within large, organized customers by delivering solutions that help these customers prioritize and optimize Covid-19 vaccine implementation and operationalization to their patients and members.  This colleague must be able to apply a thorough understanding of private and public health systems, and payer segments in order to align business priorities that can help drive brand preference and immunization rates.

This role is a unique opportunity to demonstrate strong cross-functional leadership, as well as US marketing business acumen, driven by strong understanding of functional areas of expertise and inter-dependencies

ROLE RESPONSIBILITIES

• Lead Comirnaty Adult organized customer channel strategies and mobilize organization to support pull through plans; articulating business opportunity, resource allocations and continuously generating insights/learnings to drive brand performance.
• Evolve brand access strategy and enhance value proposition based on market dynamics and business priorities, including prioritization of COVID-19 in an increasingly crowded adult vaccine space.
• Own the development and delivery of access and organized customer channel specific resources that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve goals.
• Lead efforts to develop innovative and integrated digital omni-channel strategies and resources to effectively drive brand preference and operationalization throughout the organized customers.
• Provide leadership to Account Management Team to support operationalization and COVID-19 immunization priority in health systems within Pfizer’s older adult vaccine portfolio.
• Collaborate closely with the Comirnaty HCP, Retail, and Consumer Teams to ensure delivery of a unified brand strategy and messaging while coordinating cross-brand Account Team deliverables
• Ensure maximal coverage across all payors (CMS, Commercial, Medicaid); Lead cost and coverage resourcing and messaging for all customer facing colleagues, and mitigation of any access specific challenges.
• Provide brand marketing leadership to internal portfolio Channel Strategies, Market Shaping, Public/HIT, and Market Access Teams to support portfolio strategies, messages and solutions developed, including HIT solutions and quality measures.
• Partner with Contracting Strategy Team to shape contract strategy and pull through, aligned to overall brand objectives within channels.
• Lead the Account Management brand strategy for Sales Force meetings including planning, execution, branded and unbranded training, and follow-up engagement.
• Lead Organized Customer/Access business planning deliverables, ie, operating plan, tactical plan, leadership reports/presentations.

BASIC QUALIFICATIONS

• BA or BS required; MBA preferred
• 8+ years pharmaceutical commercial experience; preference for vaccines and US market access experience
• Strong understanding of US payer and vaccine reimbursement landscape
• Experience in marketing to organized customers is strongly preferred
• Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork
• Strong project management skills, ability to manage timelines and dependencies
• Strong communication skills, ability to mobilize cross-functional partners
• Comfort with ambiguity, and complex “white space” environments
• Ability to navigate internal organization/processes
• Entrepreneurial and innovative – exploring novel approaches to solving problems with strong focus on measuring effectiveness of different marketing