Chief Marketing Officer - Hospice of Cincinnati Navigators

Job Overview:


Responsible for the growth of HOC Navigators programs, strategic business development with referral partners and payers to strengthen marketshare, internal and external professional relationships, sales, marketing, advertising, and intake and admissions. Manages HOC Navigators brand and serves as the primary brand ambassador. Oversees volunteer program and integrative services.


Job Requirements:


Bachelor's Degree in Health Administration or business, marketing, public health or other related field

Data-driven 

Ability to analyze 

Interpret and act on data 

Proficient with Microsoft Office software

7-10 years experience Progressive Leadership 


Job Responsibilities:


Growth- Achieves and exceeds program volume and revenue goals.

Sales & Account Management- Provides leadership to Professional Services Manager; Assists with management of key accounts including health systems and hospitals; Works collaboratively with operations management to meet or exceed customer expectations; Dev

Access- Provides leadership to Navigation Center Manager; Sees intake and admission functions as the front door to HOC Navigators programs and services; Ensures one-stop access to all HOC Navigator programs, and timely, highly responsive and excellent cus

Strategic Business Development- Leads relationship development with key internal and external stakeholders and referral partners; Oversees analysis of market data and presents ad-hoc and recurring reports for use as input to strategic business decisions;

Marketing, Advertising, External Communication- Oversees HOC Navigators brand, marketing plans, website, social media sites, and advertising

Volunteers & Integrative Services- Provides leadership to volunteer & integrative services manager; Ensures robust, innovative, differentiating volunteer and integrative services programs.


Other Job-Related Information:


Direct Report FTEs = 3-9

Indirect Report FTEs = 40-59

Management Performance Standards: TriHealth Way of Leading; Pillar measures; Leadership Competencies; Always Behaviors. Serves as a member of the HOC Navigators senior leadership and management teams; serves as key staff to the HOC Board of Trustees Community Engagement and Strategy Committee.


Working Conditions:


Climbing - Rarely

Concentrating - Frequently

Continuous Learning - Frequently

Hearing: Conversation - Occasionally

Hearing: Other Sounds - Consistently

Interpersonal Communication - Consistently

Kneeling - Rarely

Lifting <10 Lbs - Occasionally

Lifting 50+ Lbs - Rarely

Lifting 11-50 Lbs - Rarely

Pulling - Rarely

Pushing - Rarely

Reaching - Occasionally

Reading - Consistently

Sitting - Frequently

Standing - Frequently

Stooping - Rarely

Talking - Consistently

Thinking/Reasoning - Consistently

Use of Hands - Frequently

Color Vision - Frequently

Visual Acuity: Far - Consistently

Visual Acuity: Near - Consistently

Walking - Occasionally


Leadership Performance Standards


TriHealth leaders create a culture of engagement, safety & reliability and high performance by consistently modeling and utilizing the following TriHealth Way leadership competencies, tactics and ALWAYS Behaviors to drive strategic pillar results: 


Achievement of Annual Pillar Goals: 

1) Safety/Quality, 2) Service, 3) Growth, 4) Culture/People, 5) Finance 


Leadership Competencies: 

TriHealth Way of Leading 

TriHealth Way of Serving 

Transformation Change 

Drive for Results 

Build Organizational Talent


Leadership Tactics: 

Conduct department huddles. Generally, clinical departments hold daily huddles, non-clinical hold weekly huddles. 

Regularly Round on Team Members, using questions from the rounding log. 

- 25 or fewer team members = monthly 

- 26-50 team members = every other month 

- 51+ (and optional team members) = quarterly 


Lead monthly team meetings using meeting agenda template; review stoplight report; cascade key leadership messages. 


Model, coach and validate team members’ use of TriHealth Way behaviors (AIDET + Promise, Always Behaviors and Always HEARD). 


Recognize team members for safety wins, positive performance and demonstrating SERVE and ALWAYS behaviors, TriHealth Way of Leading, Serving and Delivering Care.