Public Relations Manager, US

Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands – Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron – we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

Remote, USA

Head of Public Relations – Phonak - US

Phonak, a global leader in hearing technology solutions, is seeking an innovative and strategic Head of Public Relations for its US division. This role will lead the development and execution of PR strategies to enhance brand visibility, strengthen corporate reputation, and position Phonak as a thought leader in hearing health. The successful candidate will collaborate with internal stakeholders, including Phonak Headquarters, to ensure cohesive messaging and alignment with global initiatives while tailoring communications to the US market.

Responsibilities:

Strategic Planning:

• Develop and execute a comprehensive PR strategy that aligns with business objectives and reinforces Phonak’s leadership in hearing technology.
• Identify and capitalize on emerging industry trends and media opportunities.

Media Relations:

• Build and maintain strong relationships with key media outlets, journalists, influencers, and industry stakeholders.
• Serve as the primary spokesperson for Phonak US, handling media inquiries and ensuring consistent messaging.

Content Development:

• Oversee the creation of press releases, media kits, op-eds, and thought leadership pieces.
• Collaborate with the Social Media (SoMe) team to amplify PR initiatives across digital channels.

Crisis Management:

• Develop and execute crisis communication plans to protect and maintain the brand and company’s reputation.
• Act as a trusted advisor to executive leadership during sensitive situations.

Advocacy & Partnerships:

• Work closely with Phonak’s advocate/ambassador programs to elevate authentic brand storytelling.
• Collaborate with external partners and advocacy groups to drive awareness campaigns.

Measurement & Reporting:

• Establish KPIs to measure the success of PR campaigns.
• Provide regular reports and insights to senior leadership, showcasing results and areas for improvement.

Collaboration:

• Lead a small team or work with agency partners to execute PR initiatives.

Act as a key liaison between Phonak US and Phonak HQ, ensuring alignment on global PR efforts