Director of Lifecycle Marketing

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are hiring a Director of Lifecycle Marketing to lead and elevate our global CRM and lifecycle marketing strategy across both sides of our marketplace. In this role, you will drive our multi-year vision to enhance the intelligence and impact of our CRM-triggered communications, leveraging data science models, marketplace logic, and lifecycle automation to deliver contextual, timely, and high-impact messaging to our retailers and brands. You will partner closely with Data Science, Product, and Engineering to refine the models powering our CRM ecosystem, ensuring messages reach the right customers at the precise moment in their journey to maximize engagement and revenue growth. Additionally, you will lead the development of a holistic customer strategy grounded in data, delivering measurable results through iterative testing and analytics-driven optimizations.

What You’ll Do:

• Lifecycle Strategy & Personalization: Define and execute a best-in-class lifecycle marketing vision that is deeply rooted in customer data. Partner with Data Science to evolve our predictive models, ensuring CRM-triggered emails and messages are hyper-personalized and dynamically optimized for conversion.
• Marketplace Logic & Intelligent Triggers: Build and refine the marketplace intelligence that powers our CRM, driving contextual messaging to retailers and brands based on their relationship with Fair and order behavior. Ensure lifecycle triggers are deeply integrated into our marketplace logic, surfacing relevant products at the right moments in the customer journey.
• Technology & CRM Infrastructure: Own and enhance our CRM marketing technology stack, ensuring it is optimized for scale, agility, and precision in execution. Drive advancements in automation, segmentation, and orchestration to enable rapid experimentation and continuous improvement.
• Cross-Functional Leadership: Serve as a strategic partner to Product, Engineering, and Analytics, ensuring CRM is deeply embedded in the broader product experience. Collaborate on roadmap prioritization and technical investments that elevate our messaging capabilities.
• A/B Testing & Performance Optimization: Establish a rigorous, high-velocity testing framework in collaboration with Analytics, ensuring continuous learning and performance improvements. Develop and execute experiments that measure incremental impact and refine our messaging strategies accordingly.
• Customer Journey & Growth Impact: Develop and execute a data-driven customer journey strategy that maximizes engagement, retention, and revenue. Ensure that CRM-driven initiatives measurably improve key lifecycle metrics, from activation to re-engagement.
• Creative & Messaging Excellence: Work closely with Product Marketing and Design to develop insights-backed creative strategies that enhance engagement and conversion across owned channels.
• Team Leadership & Mentorship: Grow and mentor a team of world-class CRM and Lifecycle Marketers, fostering a culture of experimentation, innovation, and data-driven decision-making.

Qualifications

• 12+ years leading CRM, lifecycle marketing, and/or membership/retention growth–preferably in an ecommerce or marketplace setting
• Proven track record of building and optimizing CRM strategies that drive measurable business impact.
• Deep expertise in leveraging Data Science models for personalized lifecycle marketing, including recommendation engines and predictive triggers that power marketplace order volume and customer engagement
• Highly analytical with an intuitive grasp of funnel optimization, seg