Director of Marketing

Reports to: Chief Revenue Officer

Location: Remote (Eastern Standard Time; GMT-5)

Position Overview:

The Director of Marketing for Vantage is a pivotal leadership role focused on driving a comprehensive, integrated marketing strategy to position Vantage as a premier, end-to-end, Retail Media platform.

This role isn’t just about running Marketing, it’s about building and leading the engine that will define the Retail Media orchestration category, fuel pipeline, and position Vantage as the indispensable platform for the world’s largest retailers and brands.

This individual will lead product marketing initiatives while creating a cohesive strategy across brand, content, paid media, and customer engagement.

Key Responsibilities:

Category Leadership: Define and amplify Vantage’s category narrative around orchestration, interoperability, and the evolution of Retail Media. Lead analyst relations, shape conference keynotes, and drive industry conversations that position Vantage as the category leader.

Product Positioning & Messaging: Lead the creation of compelling product messaging that resonates with various target audiences. Ensure consistent positioning across marketing materials, sales collateral, and digital channels to communicate Vantage’s value proposition effectively.

Integrated Marketing Strategy: Develop and oversee a cohesive marketing strategy that leverages product marketing, content, and digital channels to drive brand awareness and customer engagement. Key areas of focus include:

Website and online presence: leading rebranding initiatives, refreshing brand identity and digital assets, and aligning the website and online presence with new brand positioning.

Paid Media: Strategically allocate paid media resources across channels (display, search, social, and industry platforms) to amplify Vantage’s reach, targeting customer acquisition and brand building.

Content & Thought Leadership: Establish Vantage as an industry thought leader through engaging content, such as events, whitepapers, case studies, webinars, and blogs, highlighting Vantage’s unique solutions and industry insights.

Customer Engagement & Retention: Design programs that foster client loyalty, using email marketing, social media, and personalized campaigns to reinforce brand value and enhance the customer journey.

Sales Support & GTM Collaboration: Partner with sales leadership to define and deliver marketing-sourced pipeline goals. Provide resources that drive qualified leads and accelerate deal cycles — including conference strategies, co-marketing campaigns, competitive intelligence, and value-based messaging.

Campaign Management & Optimization: Oversee the development and execution of multi-channel campaigns that integrate brand messaging with product initiatives. Continuously monitor and refine campaign strategies to maximize engagement and conversions, leveraging analytics to optimize performance.

Pipeline & Revenue Impact: Own marketing-sourced pipeline targets and work closely with the CRO to measure marketing’s contribution to ARR growth. Use attribution data and funnel analytics to continuously optimize for revenue impact.

Data-Driven Decision Making: Track and analyze key marketing metrics, including customer acquisition costs, engagement rates, and conversion ratios. Use these insights to inform strategies, improve campaign effectiveness, and enhance ROI.

Building a Team: Lead and manage the marketing team by recruiting top talent, mentoring team members, and fostering professional development to build a high-performing organization. Establish clear growth pathways, provide ongoing coaching and feedback, and create a collaborative culture that supports both individual career advancement and organizational expansion goals.

Skills & Qualifications:

10+ years in Marketing Leadership: Extensive experience in marketing, with a focus on B2B SaaS, AdTech, or MarTech industries. Proven success in product marketing and integrated campaign execution.

Strategic & Analytical Thinking: Demonstrated ability to develop strategic marketing plans informed by data insights, market trends, and customer behavior.

Exceptional Communication & Collaboration Skills: Strong ability to lead cross-functional teams, align stakeholders on key initiatives, and present complex ideas to varied audiences.

Creative Vision & Results Orientation: Ability to think creatively to solve challenges while focusing on measurable outcomes