Field Events Specialist

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

Join Automation Anywhere, the industry leader in Agentic Process Automation (APA), and be part of an exciting journey to transform how businesses operate! We are searching for a dynamic Field Events Specialist to fuel rapid growth and build a strong pipeline across North America. As a vital member of our Americas Field & Partner Marketing team, you’ll collaborate closely with local sales leaders and cross-functional teams to design, execute, and optimize high-impact marketing initiatives.

If you’re a marketer who thrives on understanding business priorities, loves engaging with customers, and leverages data to continuously enhance strategies, this is the perfect opportunity to make a meaningful impact with cutting-edge automation technology. Come be a key player in shaping the future with Automation Anywhere!

Who you’ll report to:

This position will report to the Sr. Director, Field & Partner Marketing

Location: 

Remote role based within the United States

You will make an impact by being responsible for: 

• Driving execution of key initiatives for America’s field marketing strategy and delivering measurable impact
• Supporting local pipeline generation needs of the regional sales team, inclusive of strategic accounts
• Understanding the local sales go-to-market motion to execute marketing plan aligned to the sales and marketing priorities and pipeline targets
• Owning end-to-end execution of assigned field marketing events by building a strong pre, during and post-event framework to drive success
• Working closely with sales leaders and AEs to ensure alignment and successful execution
• Managing and optimizing marketing investments, inclusive of serving as the NAMER subject matter expert on the procurement process (onboarding suppliers, purchase order creation, etc)

Reporting & Lead Management:

• Tracking campaign results to drive pipeline generation and pipeline conversion.
• Working with BizOps for account mapping based on audience segmentation and outreach strategy
• When applicable, building lead scoring framework to distinguish and align stakeholders between hot, warm and cold leads
• Coordinating with MarOps for SFDC campaign code creation
• Consolidating leads and submit into MarOps for SFDC loading

Content:

• Submitting Wrike requests for creative assets (email banners, signage, social media graphics, etc.)
• Coordinating with the marketing operations team to reserve email calendar slots for event promotions
• Creating SalesLoft cadences (or other sales templates) to help sales and SDRs promote event registration, customer meetings and support lead follow-up
• Working with the corporate team to update the company website with major event listings
• Assisting in publishing organic social media posts (e.g., LinkedIn) to drive event awareness; in partnership with social team
• Maintaining detailed marketing calendar

Team Collaboration:

• Sales partnership: Driving active awareness of the marketing-wide plan to sales teams and leaders.  Providing sales feedback into respective marketing teams to better address business needs.  Supporting the sales team with identifying marketing materials / collateral for customer presentations
• Working closely with Field Marketing Managers, Sales, MarOps, and other Marketing Teams
• Collaborating with the Partner Marketing team to incorporate key partners into field activations where appropriate

You will be a great fit if you have: 

• Bachelor’s degree in Marketing or business field
• 2+ years of experience in field marketing or event management
• Experience working with sales teams to drive marketing program success
• Previous experience of working within a cloud and or business software industry is desirable
• Previous experience working with partners is desirable
• Ability to learn and use tools like Salesforce, Marketo, Bizzabo, Zoom Webinars, SalesLoft, Wrike, Excel, Word, PowerPoint; prior experience is a plus