Sr. Digital Marketing Manager - Outdoor

Senior Digital Marketing Manager - Hybrid

Location - Valley City, OH or Towson, Maryland

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Sr. Digital Marketing Manager you’ll be part of our North America Marketing team working as a hybrid employee. You will play a pivotal role in supporting our Outdoor brands Cub Cadet®, Hustler®, and Troy-Bilt® reporting directly to the Director of Digital Marketing for North America. This role will interact heavily with our Global Outdoor marketing team and our Connected Commerce team. You’ll also get to:  

• Collaborate with the Global Outdoor marketing team and paid media agency to develop and implement digital marketing strategies that align with the overall business objectives of the three brands. Ensure strategic alignment and continuous optimization across all channels to hit KPIs and lead the market.
• Develop and oversee the implementation of the website strategy for North America ensuring that all website activities comply with privacy and security regulations, safeguarding user data and maintaining trust. Enhance and maintain the brand’s digital experience and online reputation.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels.
• Foster a customer-centric approach in all marketing efforts, ensuring journeys are seamless and as frictionless as possible. Integrate digital marketing efforts with offline marketing strategies to create a cohesive brand experience.
• Utilize analytics tools to track campaign performance, measure ROI, and make data-driven decisions to optimize digital marketing efforts. Regularly report on achievements and areas of opportunity.
• Coordinate the creation and distribution of engaging and on-brand content across digital platforms.
• Assist in managing the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Stay current with digital marketing trends and technologies to ensure the brands remain competitive in the digital landscape.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in marketing, communications, or a related field. Solid understanding of UX/UI design principles and experience in applying them to enhance digital experiences is a must.
• 7+ years of experience in digital marketing, with a focus on managing multiple brands or products.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong organizational skills and the ability to manage multiple paid and owned media projects across multiple brands simultaneously.

The Details:  

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’v