Sr. Product Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

Johnson & Johnson has entered into an agreement to acquire Intra-Cellular Therapies, Inc, a biopharmaceutical company focused on the development and commercialization of therapeutics for central nervous system (CNS) disorders.  With a differentiated commercialized therapy and promising clinical-stage pipeline that complements our current areas of focus, this acquisition brings us one step closer to achieving our ambition of becoming the #1 neuroscience company worldwide.

Intra-Cellular Therapies, a Johnson & Johnson company, is on the path to be the #1 leader in neuroscience. With an exceptional suite of products and a commitment to transforming patient lives, we are expanding our CAPLYTA® Marketing team to support our growing impact in the marketplace.

This new position will report directly to the Executive Director, Marketing and will play a key role in developing and executing consumer-facing digital marketing materials for CAPLYTA. You’ll create engaging content that drives awareness, inspires engagement, and educates consumers – connecting with our audience and fueling brand growth.

Job Responsibilities

• Develop, manage and optimize digital campaigns (emails, banners, OLV, podcasts, third-party programs) ensuring they’re aligned with the overall brand strategy and the annual media plan.

• Analyze campaign performance, track metrics (CTR, conversions) and optimize content across channels.

• A/B testing – lead initiatives for creative to improve engagement and relevance.

• Manage and maintain the consumer websites, UX Testing, Cookie Policies.

• Work with partners and cross-functional teams to report on KPIs and identify optimization needs, as well as track performance.

• Assist with the development of consumer, and patient marketing, promotional, and educational campaigns.

• Maintain and update patient brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.

• Oversee inventory management of consumer materials to ensure the salesforce has necessary resources.

• Support agency management for media buying and creative teams, providing coordination where needed.

• Assist in the development and execution of CRM content management and consumer journey initiatives for the brand.

• Help monitor marketplace and competitor trends via their digital footprint/approach, professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues. 

• Support and/or guide agencies, vendors and partners to execute tactical plans, ensure timelines are met, and budgets are managed.

• Think innovatively regarding the application of new technologies and solutions to help achieve goals.

• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.

• Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations.

• Partner with the sales force to ensure effective communication, training and messages are delivered and customer needs are being met.

• May track and/or help prepare annual budget/forecast for ma