Senior Campaign Manager - Campaign Center of Excellence (COE)

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

In this role within the Campaign Center of Excellence and focused on Prisma Cloud Marketing, you will be responsible for creating the global campaign strategy and plan, orchestrating with the global teams, identifying the marketing mix, leading the development of all the campaigns components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts. 

We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaigns and virtual event experience a bonus.

Your Impact

• Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign targets
• Iterate and refine those messages for specific audiences and based on results - Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs
• Define the program mix, content plan, global campaign calendar, and required resources to execute the campaign
• Build and execute campaigns based on plan - Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc. from concept to creative to execution 
• Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, editorial and creation of inbound web experiences
• Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals
• Coordinate with Field Marketing in North America, Asia Pacific, and Europe to deliver on an integrated demand plan that includes both globally and locally executed programs to new and existing customers 
• Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches
• Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals
• Continually track and report on campaign program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly
• Regularly update key stakeholders on campaign plans, program deliverables, and schedules

Qualifications

Your Experience

• 8+ years of demand gen campaign experience and/or marketing program management experience
• Experience building global EC/NC integrated marketing campaigns for a B2B technology company
• Experience in building virtual industry events, webinars and trade show demand gen wrappers
• Experience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners
• Candidates must have outstanding communication skills and be able to work as part of a remote team
• Candidates must have a successful track record of executing programs with cross-functional virtua