Senior Marketing Manager, Corporate Accounts
Boston ScientificAbout the role
Additional Location(s): US-MN-Arden Hills
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
Boston Scientific is seeking a dynamic, experienced marketing professional to serve as the Senior Marketing Manager, Corporate Accounts. In this key and highly collaborative role, you’ll drive marketing strategy and initiatives that set Boston Scientific apart in large health systems and other high-impact accounts. You’ll work closely with the Electrophysiology (EP) and WATCHMAN divisional marketing teams, Corporate Accounts stakeholders, Health Economics & Reimbursement, and Corporate Marketing to shape our brand’s presence and value proposition. Partnering with a skilled sales force, you’ll execute strategies to enhance customer engagement, deliver impactful economic messaging, support new product launches, and lead innovative multichannel initiatives.
Your responsibilities will include:
- Product Commercialization: Develop and implement product launch plans for the health system administrator audience, including market analysis, positioning and messaging, pricing strategy, sales training, and a communications plan.
- Strategic Marketing Leadership: Contribute to the development and implementation of the EP/WM portfolio marketing plans, bringing differentiated value to the economic customer at key health systems.
- Subject Matter Expertise: Serve as the go-to expert on the administrative customer and value initiatives across Electrophysiology and WATCHMAN
- Economic Value Messaging: Develop, test, and deliver economic value messaging for key decision-makers, including cardiovascular service line administrators and supply chain leaders, driving adoption and growth.
- Multichannel Engagement: Build and execute robust multichannel engagement plans, reaching administrative customers through web, email, social media, field sales team, and advisory boards.
- Cross-functional Collaboration: Build and maintain strong working relationships with cross-functional stakeholders to identify and solve complex problems.
Required qualifications:
- Minimum of a bachelor’s degree.
- Minimum of 5 years in marketing, consulting, or related fields, with at least 2 years in medical device marketing.
- Skilled at gathering customer insights to create impactful messaging, collaborating with sales, and executing initiatives effectively.
- Experience developing marketing tools that go beyond traditional features and benefits, creating meaningful differentiation.
- Experience leading cross-functional projects and influencing senior leaders.
- High motivation and a proactive mindset. Promotes an environment of teamwork.
- Excellent project management, organizational, and quantitative skills.
- Up to 20% domestic travel.
Preferred qualifications:
- MBA or Master’s preferred.
- Experience creating economic value messaging.
- Ability to think creatively and challenge the status quo.
Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Maple Grove, MN office at least three days per week.
Relocation Assistance:
Relocation assistance is not available for this position at this time.
Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Requisition ID: 605862
Minimum Salary: $99100
Maximum Salary: $188300
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary ra
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