Senior Experiential Manager, Experiential (Golf)
IPG DXTRAAbout the role
THE JOB / Senior Experiential Manager (Golf) (Financial Services Client)
EXPERIENCES / Responsible for planning and executing event and experiential marketing programs.
***Our headquarters are in Stamford, CT, but the location of this position can be flexible with a priority given to candidates open to hybrid work (3 days week in office) in one of our office locations - Charlotte, NC or Atlanta, GA.***
If you have knowledge and experience planning events, leading a team, building strong business relationships with vendors, and orchestrating first-class brand activations, this opportunity is for you!
We have an exciting opportunity for a Senior Experiential Manager to join our team as a leader and playmaker at the intersection of sports/entertainment and experiential marketing.
In this role, you will work closely with the Experiential Director and organizational golf subject matter experts to help co-lead a team responsible for the strategic program development of our client’s comprehensive golf portfolio.
There will be a strong focus on team leadership/management, client management, integrated planning across internal/external channels, concept development, and advance facilitation working with clients, properties, internal teammates, and agency partners throughout the process.
To be successful, you’ll need to be an inspiring leader, an excellent communicator, and have specific expertise in golf.
The position is best suited for a candidate passionate about working in a team environment with a diverse group of people from different cultural backgrounds and interested in managing multiple workstreams.
THE WORK YOU’LL DO
- Contribute to the strategic planning, program development/execution, and measurement of our client's golf portfolio
- Understanding of requirements to develop and implement strategic integrated programming across channels, focusing on engagement with consumers, fans, clients, and communities for our client’s golf programs
- Work with the team in the development of activation recommendations, tactical plans, finance trackers, budgets, and program recaps
- Support the team in providing counsel to clients on nuances across the landscapes of professional and amateur golf during strategic planning and program development
- Provide consultative guidance on client and vendor/partner status calls during planning, providing relevant updates and ensuring strict timelines are met
- Close alignment and collaboration working for our account’s internal integrated golf team
- Serve as an Octagon experiential lead when collaborating internally and externally with clients and agency partners on integrated planning opportunities representing Octagon on cross-agency forums
- Work closely with our Experiences lead and internal specialty groups throughout program development
- Additional responsibilities as assigned
THE BIGGER TEAM YOU’LL JOIN
Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.
We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.
We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.
The world needs play more than ever. Are you a Playmaker?
WHO WE’RE LOOKING FOR
- 5-7 years of proven experience with an agency, brand or property on the development of integrated brand campaigns, specifically within global sports (particularly golf programming)
- Excellent verbal and written communicator able to scale and adapt communications for a variety of audiences to optimally and succinctly articulate agency positioning and expertise
- A strategic, collaborative approach to solving problems with ideas – form relationships and influence a range of teams. Successful at encouraging p
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